Heineken Still Strong With Saint Lu­cia Jazz & Arts

The Star (St. Lucia) - - LOCAL -

On Wed­nes­day April 22, Heineken, Gold spon­sor and of­fi­cial beer of the 2015 Saint Lu­cia Jazz & Arts Fes­ti­val held its of­fi­cial cheque pre­sen­ta­tion to the Saint Lu­cia Tourist Board, or­ga­niz­ers of the fes­ti­val.

“Ex­cel­lence is a bet­ter teacher than medi­ocrity. The lessons of the or­di­nary are ev­ery­where. Truly pro­found and orig­i­nal in­sights are to be found only in study­ing the ex­em­plary,” Heineken brand manager Gaius Harry said on Wed­nes­day, quot­ing Amer­i­can Scholar War­ren Ben­nis. “I chose this quote to draw fo­cus on two key words here ‘Ex­cel­lence’ and ‘Orig­i­nal’, for it is on those two premises that Heineken’s suc­cess­ful and ex­em­plary part­ner­ship with the Saint Lu­cia Tourist Board and the Saint Lu­cia Jazz Fes­ti­val rests,” Harry went on to say.

The brand manager told Wed­nes­day’s gath­er­ing that as the orig­i­nal spon­sor of Saint Lu­cia Jazz, Heineken con­tin­ued to foster a sense of orig­i­nal­ity and ex­cel­lence in ev­ery­thing that they do when it comes to Saint Lu­cia Jazz, which it­self is a prod­uct of ex­cel­lence. “This year, our pa­trons, our ar­dent con­sumers and Heineken Beer lovers will once again share in the pride, joy and ex­cite­ment which Heineken brings to the fore ev­ery year, for one of the best fes­ti­vals in the world, the Saint Lu­cia Jazz & Arts Fes­ti­val,” Harry said.

Ac­cord­ing to the brand manager ahead of the open­ing of the 2015 Saint Lu­cia Jazz & Arts Fes­ti­val, Heineken is help­ing to cre­ate the buzz and ex­cite­ment around the fes­ti­val with fas­ci­nat­ing pro­mo­tions and giveaways at the trade level, at var­i­ous bars across the is­land as well as via var­i­ous ra­dio and me­dia pro­mo­tions.

Be­sides the main-stage ac­tiv­i­ties, Heineken is also throw­ing its sup­port be­hind the Soufriere Jazz on May 1, Fond d’Or Jazz on May 2, Fire­grill May 3-11 and Jazz on the Square May 6-8.

“Jazz on the Square is back, with pre­sent­ing spon­sors Heineken Beer work­ing along­side the SLTB and Land­mark Events. Jazz on the Square is an event that we are truly happy to see back on the agenda this year. This free event gives heart and soul to the fes­ti­val, bring­ing to­gether per­sons from all walks of life in the heart of the city, at the Derek Wal­cott Square,” Harry pointed out.

This year Heineken’s sig­na­ture beer gar­den at Pi­geon Is­land will be one with a dif­fer­ence. “As gold spon­sor of the fes­ti­val we will be team­ing up with Land­mark Events for the Jazz Gold Pass, the ul­ti­mate VIP ex­pe­ri­ence at Pi­geon Is­land,” the Heineken Brand manager said. How­ever, Heineken will be work­ing with some of the ven­dors at Pi­geon Is­land who will of­fer Heineken Jazz spe­cials and Heineken draft in a re­lax­ing at­mos­phere.

“The 2015 Saint Lu­cia Jazz & Arts Fes­ti­val prom­ises yet again to be ten days of ex­hil­a­rat­ing fun, pul­sat­ing rhythms, a great culi­nary ex­pe­ri­ence, warm friendly peo­ple, a cap­ti­vat­ing am­bi­ence and of course un­doubt­edly the best beer in the world, Heineken,” the Heineken manager beamed ex­press­ing his com­pany’s im­mense sat­is­fac­tion with the as­so­ci­a­tion with the SLTB for the fes­ti­val yet again.

Fol­low­ing Rain­for­est’s suc­cess­ful Din­ner Jazz Week last year, this year, once again, ‘the most ro­man­tic restau­rant in the Caribbean’ will be run­ning an ex­tra spe­cial week­long pro­gramme, start­ing on Sun­day 3rd May and show­cas­ing some of the is­land’s finest mu­si­cians.

Ac­cord­ing to John Ver­ity of Rain­for­est Hide­away, ‘Dur­ing the eleven years we have had live jazz at Rain­for­est, we have been de­lighted to have some ex­cep­tion­ally gifted mu­si­cians from the School of Mu­sic com­ing to play for us. Thanks to some of th­ese mu­si­cians, Rain­for­est has be­come known over the years as a live jazz venue where guests can ex­pect ex­tra­or­di­nary mu­si­cal ex­pe­ri­ences as well as gas­tro­nomic de­lights and a ro­man­tic am­bi­ence. Saint Lu­cia is a mu­si­cal is­land and some of our most popular per­form­ers be­came well known be­cause they were en­cour­aged to de­velop their skills at an early age by ded­i­cated teach­ers! So in cel­e­bra­tion of both the tal­ented teach­ers and the tal­ented stu­dents, one of the high­lights of this year’s Din­ner Jazz Week at Rain­for­est Hide­away will be a very spe­cial per­for­mance by the Saint Lu­cia School of Mu­sic Jazz Quin­tet.’

The Din­ner Jazz pro­gramme is as fol­lows: SUN­DAY, May 3rd - Al­li­son Mar­quis, Wag­ner Trindade & Friends MON­DAY, May 4th - Zak Popo and Christa TUES­DAY, May 5th - Al­li­son Mar­quis and Clarence Joseph WED­NES­DAY, May 6th - Saint Lu­cia School of Mu­sic Jazz Quin­tet fea­tur­ing Wag­ner Trindade THURS­DAY, May 7th - Jab Du­ple­sis and Hi­lary Lewis FRI­DAY, May 8th – Jab Du­ple­sis and Friends SATUR­DAY, May 9th – Emer­son Nurse and Em­press Ila.

Spon­sors in­clude Chair­man’s Re­serve , 1st Na­tional Bank, La Cantina, Pre­mier Concierge, Ex­o­dus, Eco-Dive St. Lu­cia, Crown Foods Ltd, RJB Ho­tel Sup­plies.

Saint Lu­cia Tourist Board Public Re­la­tions Manager (left) and Heineken Brand Manager Gaius Harry (ex­treme right) pose with Heineken spon­sor­ship

re­cip­i­ents Wed­nes­day.

Jab Du­ple­sis, one of the per­form­ers at Rain­for­est

Hide­away Jazz Ex­pe­ri­ence this year.

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