Every April 26 we celebrate World Intellectual Property Day to promote discussion of the role of intellectual property in encouraging innovation and creativity.
When Bob Marley and the Wailers laid down the opening track on Burnin’ in a Kingston recording studio some four decades ago, they likely had little idea how far their simple, straightforward tune would resonate, becoming an enduring international anthem for human rights.
Such is the power of music. Since the earliest rhythms emerged and evolved into this most universal of creative expressions, music has moved us. From Beijing opera to the Vienna Philharmonic, from Bamako blues to Chicago house, from raga to raï to township to dubstep, music transcends borders and connects with some primal beat within all of us. Even when we are not listening, music is often playing over in our minds – a soundtrack to our thoughts.
The music we enjoy today comes from the inspiration and hard work of thousands of creative people around the world – singers and songwriters; musicians and publishers; producers, arrangers, engineers and many others. Its breadth and variety results from an unprecedented accessibility to musical genres and styles – all at the tap of a screen – that brings us new hybrid forms almost daily. And the technologies through which we access music change almost as quickly – as do the business models that support them.
Downloading or streaming, purchase or subscription, direct sale from creator to consumer – all options are on the table.
What is the future of our relationship with music? How will it be created and disseminated? How will we listen to it? And how will we ensure that all those involved in bringing us this universal pleasure can make a living from their craft? Join us on Facebook to explore some of the changes shaping the music industry today, and hear from those intimately involved in the business of making music about how they see the future. Whether your tastes run to K-pop or hip hop or the late string quartets, join in the conversation. Get up, stand up. Stand up for your music.
According to Director General of WIPO Francis Gurry, “Music is part of an extraordinary revolution that is taking place around us, a revolution that is fundamentally changing the way creative works are produced, distributed and consumed”.
Further, enormous artistic, personal, social and economic effort goes into the creation and the performance of music. We must find a way of ensuring its sustainability in the economy. My message for World Intellectual Property Day is – do not take music for granted; value it.
Today is a day to “get up, stand up, for music” – to ensure that our musicians get a fair deal, and that we value their creativity and their unique contribution to our lives.