St Lucian programme coming to HBO
Amid all the cameras from local, regional and international media covering the jazz festival was the long lens of cable giant Home Box Office, commonly known by its famous acronym HBO. The company was on island filming scenes for a programme on the Helen of the West Indies.
HBO Caribbean representative, Zev Lenchus, outlined the concept which is not necessarily jazz-centric.
“What we’re on island doing now is putting together a programme that’s not only going to highlight the St. Lucia Jazz Festival; because jazz is great, the festival is amazing and it draws people and talent from all over the world, but we’re on island to showcase St. Lucia and we’ve partnered with the board of tourism, who is with our people on the ground and showing them the ins and outs of St. Lucia. So yes jazz, but also arts, fashion, culture, points of interest and all of the beautiful things that St. Lucia has to offer.”
This may come as a surprise to some but HBO visits have been in existence for many years dating back to the early years of the jazz festival.
“We’ve had partnerships in St. Lucia for about 20 years now”, said Lenchus. “So almost as long as the St. Lucia Jazz Festival. HBO co-sponsored with LIME Jazz on the Square. We had also covered St. Lucia Jazz back in ‘08. So we’re here again just continuing our commitment to raising up the Caribbean islands.”
HBO Caribbean is an offshoot of the American premium cable and satellite provider, which offers Englishlanguage broadcasts of content for the English- and Dutchspeaking Caribbean viewers.
So does this mean we can look forward to more appearances by the HBO team on our shores?
“I would hope so,” laughed Lenchus. “I think there’s a bright future ahead. It’s a happy and strong relationship that we have so I wouldn’t be surprised if we see each other again real soon.”
The St. Lucia Tourist Board will be responsible for picking the areas of interest to the crew, but so far footage from the festival and the Pitons are sure bets. But Lenchus thinks the true beauty of the island lies in something very simple.
“For us it’s the people and the vibe they give. We’ve kind of powered onto that.”
For those interested in catching the programme when it airs, make a beeline to your local cable provider.
“The only way to see this programming is to subscribe so you have to call your Flow, your LIME cable operator and demand that you get not just HBO Caribbean, because we have a wealth of channels and we offer the most content.”
The special will be aired not just in the Caribbean but Latin America and Brazil as well.
According to Lenchus, “It’s a great look for St. Lucia because it’s not just Caribbean contained. We’re unleashing St. Lucia.”