Pi­ton Beer Stronger than Ever in Lu­cian Car­ni­val

The Star (St. Lucia) - - LOCAL -

On Wed­nes­day June 3, Pi­ton Beer reaf­firmed its com­mit­ment to Saint Lu­cia Car­ni­val and po­si­tioned it­self as an in­te­gral player and not just a spon­sor when it comes to the cul­tural show­piece. At a cer­e­mony held at the JQ Mo­tors show­room at Choc, Pi­ton Beer un­veiled its plans for this year’s event.

Un­der­scor­ing the brand’s in­no­va­tion with ac­tiv­i­ties such as Pi­ton Soca Starz, brand manager Rohan Lovence listed sev­eral other ma­jor car­ni­val ac­tiv­i­ties which Pi­ton Beer is in­volved in. Pi­ton is also throw­ing its sup­port be­hind sev­eral car­ni­val bands in­clud­ing Just 4 Fun, Red Un­lim­ited, Toxik and Leg­ends. One of the car­ni­val queen contestants, Anya Ed­win is also proudly spon­sored by Pi­ton this year. On Wed­nes­day heques were pre­sented to the var­i­ous en­ti­ties spon­sored by Pi­ton as well as to the Car­ni­val Plan­ning and Man­age­ment Agency (CPMA).

Pi­ton Beer has also recom­mit­ted it stance of be­ing ac­tively in­volved in the com­mu­ni­ties and this year will again be heav­ily in­volved in the var­i­ous com­mu­nity car­ni­vals.

The crown­ing mo­ment of Wed­nes­day’s func­tion was the un­veil­ing of Pi­ton Beer’s Un­der the Crown pro­mo­tion for Car­ni­val 2015. The grand prize for this pro­mo­tion is a 2015 Suzuki Swift val­ued at over $150,000. Par­tic­i­pants must col­lect six Pi­ton crowns with the car sym­bol and sim­ply sub­mit those crowns with a com­pleted en­try form ei­ther at NBL Vide Bouteille (Cas­tries), Ray­mond & Com­pany (Den­nery Val­ley), Walker & Com­pany (Vieux Fort) or at des­ig­nated bars is­land-wide. In ad­di­tion there are sev­eral other prizes to be won in­clud­ing car­ni­val packs, fuel vouch­ers, smart phones, car­ni­val cos­tumes and tick­ets to events.

The pro­mo­tion starts June 8th, 2015 and ends July 31st, 2015 with the fi­nal draw slated for Au­gust 7th, 2015. Prizes can be re­deemed at the WLBL sales of­fice, Vide Bouteille, Cas­tries and at the Brew­ery’s of­fice on St. Jude’s High­way.

Par­tic­i­pants must be aged 18 and over.

Miss Pi­ton Anya Ed­win, Rohan Lovence Pi­ton Brand Manager, and a Pi­ton Car­ni­val brand am­bas­sador un­veil

car­ni­val give­away.

Pi­ton Brand Manager Rohan Lovence presents cheque to Teddy Fran­cis of the CPMA as Miss Pi­ton Anya Ed­win and

a Car­ni­val brand am­bas­sador look on.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.