Arbor Mist Wine Blenders “Taste the Ex­cite­ment” Sum­mer Pro­mo­tion

The Star (St. Lucia) - - LOCAL -

Arbor Mist, the num­ber one-sell­ing wine with fruit brand, com­bines great-tast­ing va­ri­etal wines with a splash of nat­u­ral fruit flavours to cre­ate a lightly car­bon­ated and re­fresh­ing wine prod­uct.

Th­ese de­li­ciously blended flavours have come at a time when some of the is­land’s best beach par­ties have started revving up for the sea­son, cre­at­ing a buzz for beach lovers, bar­be­cues, sum­mer par­ties, re­lax­ing pool­side events or any other get-to­gether with friends and fam­ily. Arbor Mist an­nounces the na­tion­wide launch of its “Taste the Ex­cite­ment” sum­mer pro­mo­tion. Af­ter the suc­cess­ful launch at Golden Sands beach party, Arbor Mist met favour with the party go­ers who tried many of the 12 ex­otic fruit flavours rang­ing from straw­berry, black­berry and peach, to name a few.

“We are es­pe­cially ex­cited about th­ese flavours be­cause they have be­come widely ac­cepted and con­sumed by fans dur­ing their get-to­geth­ers. Th­ese are read­ily avail­able at all re­tail out­lets is­land­wide for ac­com­pa­ny­ing you at all par­ties, beach or oth­er­wise,” said Ger­maine Serieux, brand manager for Peter and Com­pany liquor. “Th­ese new ad­di­tions are the per­fect ac­com­pa­ni­ment to sum­mer get­to­geth­ers with friends and fam­ily.”

To­day, Arbor Mist is cur­rently ranked the num­ber 13 wine brand by vol­ume in the U.S. mar­ket place and is gain­ing its pop­u­lar­ity here. The port­fo­lio of 12 flavours in­cludes Straw­berry White Zinfandel, Black­berry Mer­lot, Peach Chardon­nay, Ex­otic Fruits White Zinfandel, and San­gria Zinfandel.

Arbor Mist is dis­trib­uted in the U.S. by Con­stel­la­tion Wines U.S.

Arbor Mist Is­land Fruits, with an al­co­hol con­tent of 6%, are avail­able

in 750 ml bot­tles re­tail­ing at a sug­gested price of $19.52 and at the same price point as the tra­di­tional

Arbor Mist flavours.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.