Arbor Mist Wine Blenders “Taste the Excitement” Summer Promotion
Arbor Mist, the number one-selling wine with fruit brand, combines great-tasting varietal wines with a splash of natural fruit flavours to create a lightly carbonated and refreshing wine product.
These deliciously blended flavours have come at a time when some of the island’s best beach parties have started revving up for the season, creating a buzz for beach lovers, barbecues, summer parties, relaxing poolside events or any other get-together with friends and family. Arbor Mist announces the nationwide launch of its “Taste the Excitement” summer promotion. After the successful launch at Golden Sands beach party, Arbor Mist met favour with the party goers who tried many of the 12 exotic fruit flavours ranging from strawberry, blackberry and peach, to name a few.
“We are especially excited about these flavours because they have become widely accepted and consumed by fans during their get-togethers. These are readily available at all retail outlets islandwide for accompanying you at all parties, beach or otherwise,” said Germaine Serieux, brand manager for Peter and Company liquor. “These new additions are the perfect accompaniment to summer gettogethers with friends and family.”
Today, Arbor Mist is currently ranked the number 13 wine brand by volume in the U.S. market place and is gaining its popularity here. The portfolio of 12 flavours includes Strawberry White Zinfandel, Blackberry Merlot, Peach Chardonnay, Exotic Fruits White Zinfandel, and Sangria Zinfandel.
Arbor Mist is distributed in the U.S. by Constellation Wines U.S.
Arbor Mist Island Fruits, with an alcohol content of 6%, are available
in 750 ml bottles retailing at a suggested price of $19.52 and at the same price point as the traditional
Arbor Mist flavours.