MANCH­ESTER CITY FC AND NEW YORK FC LAUNCH LAND­MARK DEAL WITH DIG­I­CEL

The Star (St. Lucia) - - LOCAL -

Manch­ester City FC and New York City FC have launched a new multi-year part­ner­ship with Dig­i­cel, the num­ber one com­mu­ni­ca­tions part­ner across the Caribbean, Cen­tral Amer­ica and South Pa­cific. The Bar­clays Pre­mier League Club and new Ma­jor League Soc­cer fran­chise will come to­gether with the lead­ing tele­coms brand to cre­ate a wealth of multi-me­dia con­tent, as well as com­mu­nity coach­ing and once in a life­time op­por­tu­ni­ties.

In a land­mark new part­ner­ship, a first for ei­ther club in the re­gion, Manch­ester City FC, New York City FC and Dig­i­cel will work to­gether on a range of com­mu­nity ini­tia­tives, unique con­tent in­ter­ac­tion across broad­cast, dig­i­tal and mo­bile, as well as pro­mo­tional op­por­tu­ni­ties, VIP at­ten­dance at games in Yan­kee Sta­dium, New York to en­joy the MLS and at the Eti­had Sta­dium, Manch­ester to en­joy Pre­mier League games.

The part­ner­ship will also see col­lab­o­ra­tion on Dig­i­cel’s Kick Start coach­ing pro­gramme which de­liv­ers clin­ics across 15 mar­kets an­nu­ally and fur­ther coach­ing op­por­tu­ni­ties for up to 24 as­pir­ing young foot­ballers to take place in the train­ing Academies of New York City FC, Manch­ester City FC and Mel­bourne City FC.

This ex­cit­ing new part­ner­ship is the next evo­lu­tion­ary stage in the al­ready well-es­tab­lished Dig­i­cel Kick Start pro­gramme – de­liv­er­ing more in­ter­ac­tion for more fans with more big clubs than ever be­fore in the world’s most popular sport.

Omar Ber­rada, Com­mer­cial Direc­tor of City Foot­ball Mar­ket­ing, which bro­kers Manch­ester City FC and New York City FC’s com­mer­cial part­ner­ships, said, “We are de­lighted to wel­come Dig­i­cel as our very first part­ner in the Caribbean, Cen­tral Amer­ica and South Pa­cific Is­lands. Dig­i­cel has in­vested sig­nif­i­cantly in grow­ing, de­vel­op­ing and mar­ket­ing foot­ball across their re­gions for sev­eral years and we are look­ing for­ward to work­ing to­gether to bring ex­cit­ing pro­mo­tions and con­tent to foot­ball fans across th­ese mar­kets.”

Dig­i­cel Group Direc­tor of Mar­ket­ing Op­er­a­tions, Kieran Fo­ley, said, “Dig­i­cel is de­lighted to be work­ing with Manch­ester City FC and New York City FC, both clubs who en­joy an in­ter­na­tional fol­low­ing. This marks the next phase in our devel­op­ment – mar­ry­ing con­tent and com­mu­nity pro­grammes across all our mar­kets in the Caribbean, Cen­tral Amer­ica and the South Pa­cific as well as into our Di­as­pora com­mu­ni­ties. Know­ing we have set the bar high with our pre­vi­ous part­ner­ships from the Bar­clays Pre­mier League and with the Caribbean Foot­ball Union, we are very ex­cited to de­velop this plat­form with Manch­ester City FC and New York City FC, to de­liver com­pelling and ex­clu­sive con­tent which our cus­tomers can con­sume in broad­cast, dig­i­tal and mo­bile chan­nels, ex­cit­ing ex­pe­ri­ences and pro­mo­tions, as well as the unique and greatly en­hanced foot­ball devel­op­ment pro­grammes that will be on of­fer through this deal to all as­pir­ing young play­ers across all our mar­kets.”

Dig­i­cel runs a host of com­mu­nity-based ini­tia­tives across its mar­kets and has set up Dig­i­cel Foun­da­tions in Ja­maica, Haiti, Pa­pua New Guinea and Trinidad & Tobago which fo­cus on ed­u­ca­tional, cul­tural and so­cial devel­op­ment pro­grammes.

Dig­i­cel is the lead spon­sor of Caribbean, Cen­tral Amer­i­can and Pa­cific sports teams and in­di­vid­u­als in­clud­ing the world’s fastest man, Usain Bolt and Spe­cial Olympics teams through­out th­ese re­gions. Dig­i­cel also spon­sors the West Indies cricket team.

Rep­re­sen­ta­tives of DIG­I­CEL Manch­ester City FC and New York City FC. New York

City FC kicked off their in­au­gu­ral MLS sea­son in March 2015.

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