El Do­rado - Of­fi­cial Spirit and Cel­e­bra­tion Part­ner of CPL

The Star (St. Lucia) - - LOCAL -

The Caribbean Premier League (CPL) T20 Cricket kicks off in Saint Lu­cia this Sun­day June 21 when the Saint Lu­cia Zouks come up against the Trinidad & Tobago Red Steel from 4 pm. The games are ex­pected to bring all the fun and ex­cite­ment that comes with T20 cricket and once again El Do­rado rum will add to that mix. El Do­rado will con­tinue to be the “Of­fi­cial Spirit” and “Cel­e­bra­tion Part­ner” of the HERO CPL T20 tour­na­ment.

Cricket fans can once again celebrate with El Do­rado, the world’s num­ber one rum, as they en­joy what has now grown into the big­gest party in the sport ac­cord­ing to the brand man­ager. “This year we prom­ise an even greater en­gage­ment with our fans and you can ex­pect that there will be new and ex­cit­ing op­por­tu­ni­ties to en­gage with the brand,” says Ger­maine Se­rieux, Brand Man­ager for El Do­rado Rum.

Se­rieux stated that El Do­rado is happy to part­ner with CPL Cricket once again, feed­back from con­sumers hav­ing been great in the past. “El Do­rado fans are ex­tremely ex­cited about our Step up your Game pro­mo­tion, where you can pur­chase any bot­tle of El Do­rado and qual­ify for weekly draws to win tick­ets to the games, branded mer­chan­dise and much more,” Se­rieux ex­plains.

El Do­rado Rum is cer­tainly look­ing for­ward to the four games sched­uled to take place at Beause­jour start­ing this Sun­day June 21st and ex­pects to see a great num­ber of sup­port­ers from Saint Lu­cia and across the re­gion for the third an­nual CPL tour­na­ment. The Zouks will also come up against St. Kitts and Ne­vis Pa­tri­ots on Wed­nes­day June 24, Guyana Ama­zon War­riors on Fri­day June 26 and Ja­maica Tallawahs on Sun­day June 28th.

“El Do­rado has been a huge sup­porter of the league from the on­set, and has shared the vi­sion for a uniquely Caribbean sports league that aims to cap­ti­vate the world, and it is with ab­so­lute plea­sure that we are part of what will be the big­gest year of CPL yet,” noted Se­rieux. “Cricket drives West In­di­ans, gives us an iden­tity and it is pleas­ing to know that HERO CPL has part­nered with the world’s best rum for this tour­na­ment yet again,” he said.

Ger­maine af­firmed that it is with pride that an in­ter­na­tional brand such as El Do­rado would be aligned with CPL T20 Cricket and lead­ing in­ter­na­tional play­ers from around the world in­clud­ing Saint Lu­cia Zouks all-rounder Dar­ren Sammy, Chris Gayle of Ja­maica Tallawahs, Dwayne Bravo of Trinidad Red Steel, Shoaib Ma­lik of Bar­ba­dos Tri­dents and Kevin Pi­eter­son of the Zouks, among oth­ers.

“As we all come out and sup­port those ex­cit­ing games and rally around the teams, we im­plore all fans to en­joy the El Do­rado range re­spon­si­bly and take a huge stance against drink­ing and driv­ing. Let’s make those games fun yet in­ci­dent free,” Se­rieux cau­tioned.

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