Digicel Just Us Kids is Five Time Junior Carnival Band Champs!
As the proud platinum sponsor of St. Lucia’s premier cultural product, Lucian Carnival, Digicel’s support continues to be farreaching in all spheres of the art form. With the recently concluded Junior Carnival celebrations last weekend, Digicel’s Just Us Kids Carnival Band stood undefeated for the fifth consecutive year as Junior Carnival Band of the Year for 2015.
Just Us Kids for 2015 paraded with four hundred junior masqueraders strong in their portrayal of ‘Commercial Break’. Some of the sections included Digicel 4G, Festival, Pinehill, The Voice Newspaper, Farmers Choice, Ribena and 1st National Bank.
The Junior King costume “Robo Digi 4G” and the Junior Queen costume “The ExtraOrdinary Masquerader’ both captured the titles of Junior King of the Band and Junior Queen of the Band. Just Us Kids also walked away with second and third place in the Junior King of the Band costume category and second place Junior Queen of the band category. The winning streak further continued when Just Us Kids were announced as the first, second and third place winners in the category of ‘Individual of the Year’.
Digicel’s Marketing and Communications Executive Miss Louise Victor said, “Words cannot begin to express how elated the Digicel Team was when we received the fantastic news of our very own, Just Us Kids, walking away with the title of Junior Carnival Band for the fifth consecutive year. Such a winning streak is testimony of the understanding of our culture and the extent to which the Just Us Kids Team goes to ensure that St Lucian art form is protected. By exposing the kids to such an extraordinary part of our culture it serves as an opportunity to simultaneously educate them on how important it is to preserve the art form and also ensure that the cultural knowledge and rich St Lucian history is cascaded down through the generations.”
Digicel congratulates all participating Kiddies bands on coming out this year in support of the 2015 Carnival. Special congratulations to Just Us Kids Carnival Band and to Band Leader, Mr. Barry George and his team on yet another extraordinary year. of Barbados homes by year end. This will make Barbados the first country in the world to have 100% FTTH coverage.
“We are pleased to usher in a new culture of innovation and technical excellence, backed by major investments in our Fibre to the Home infrastructure,” said John Reid, President of C&W Consumer Group. With our combined strengths, Barbados consumers will have access to the most technologically advanced quad play products in the region, through our mobile, video, landline and broadband services.
Reid also said that the foundation of the new Flow brand strategy was consistent experience in Barbados and the region. According to Niall Sheehy, the Country Manager for Flow Barbados, “Flow will realise this bold vision by making significant changes across our operations to drive an outstanding customer experience which will extend beyond the obvious frontline transactions,” adding, “in all departments and in each role the goal will be to put the customer first in every aspect of our business.”
The ‘unveil’ of the new brand, follows the announcement in March by C&W to merge its operations with Columbus International.