Dig­i­cel Just Us Kids is Five Time Ju­nior Car­ni­val Band Champs!

The Star (St. Lucia) - - LOCAL - All smiles from Dig­i­cel Just Us Kids.

As the proud plat­inum spon­sor of St. Lu­cia’s premier cul­tural prod­uct, Lu­cian Car­ni­val, Dig­i­cel’s sup­port con­tin­ues to be far­reach­ing in all spheres of the art form. With the re­cently con­cluded Ju­nior Car­ni­val cel­e­bra­tions last week­end, Dig­i­cel’s Just Us Kids Car­ni­val Band stood un­de­feated for the fifth con­sec­u­tive year as Ju­nior Car­ni­val Band of the Year for 2015.

Just Us Kids for 2015 pa­raded with four hun­dred ju­nior mas­quer­aders strong in their por­trayal of ‘Com­mer­cial Break’. Some of the sec­tions in­cluded Dig­i­cel 4G, Fes­ti­val, Pine­hill, The Voice News­pa­per, Farm­ers Choice, Ribena and 1st Na­tional Bank.

The Ju­nior King cos­tume “Robo Digi 4G” and the Ju­nior Queen cos­tume “The Ex­tra­Or­di­nary Mas­quer­ader’ both cap­tured the ti­tles of Ju­nior King of the Band and Ju­nior Queen of the Band. Just Us Kids also walked away with sec­ond and third place in the Ju­nior King of the Band cos­tume cat­e­gory and sec­ond place Ju­nior Queen of the band cat­e­gory. The win­ning streak fur­ther con­tin­ued when Just Us Kids were an­nounced as the first, sec­ond and third place win­ners in the cat­e­gory of ‘In­di­vid­ual of the Year’.

Dig­i­cel’s Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive Miss Louise Vic­tor said, “Words can­not be­gin to ex­press how elated the Dig­i­cel Team was when we re­ceived the fan­tas­tic news of our very own, Just Us Kids, walk­ing away with the ti­tle of Ju­nior Car­ni­val Band for the fifth con­sec­u­tive year. Such a win­ning streak is tes­ti­mony of the un­der­stand­ing of our cul­ture and the ex­tent to which the Just Us Kids Team goes to en­sure that St Lu­cian art form is pro­tected. By ex­pos­ing the kids to such an ex­tra­or­di­nary part of our cul­ture it serves as an op­por­tu­nity to si­mul­ta­ne­ously ed­u­cate them on how im­por­tant it is to pre­serve the art form and also en­sure that the cul­tural knowl­edge and rich St Lu­cian history is cas­caded down through the gen­er­a­tions.”

Dig­i­cel con­grat­u­lates all par­tic­i­pat­ing Kid­dies bands on com­ing out this year in sup­port of the 2015 Car­ni­val. Spe­cial con­grat­u­la­tions to Just Us Kids Car­ni­val Band and to Band Leader, Mr. Barry Ge­orge and his team on yet another ex­tra­or­di­nary year. of Bar­ba­dos homes by year end. This will make Bar­ba­dos the first coun­try in the world to have 100% FTTH cov­er­age.

“We are pleased to usher in a new cul­ture of in­no­va­tion and tech­ni­cal ex­cel­lence, backed by ma­jor in­vest­ments in our Fi­bre to the Home in­fra­struc­ture,” said John Reid, Pres­i­dent of C&W Con­sumer Group. With our com­bined strengths, Bar­ba­dos con­sumers will have ac­cess to the most tech­no­log­i­cally ad­vanced quad play prod­ucts in the re­gion, through our mo­bile, video, land­line and broad­band ser­vices.

Reid also said that the foun­da­tion of the new Flow brand strat­egy was con­sis­tent ex­pe­ri­ence in Bar­ba­dos and the re­gion. Ac­cord­ing to Niall Sheehy, the Coun­try Man­ager for Flow Bar­ba­dos, “Flow will re­alise this bold vi­sion by mak­ing sig­nif­i­cant changes across our oper­a­tions to drive an out­stand­ing cus­tomer ex­pe­ri­ence which will ex­tend be­yond the ob­vi­ous front­line trans­ac­tions,” adding, “in all de­part­ments and in each role the goal will be to put the cus­tomer first in ev­ery as­pect of our busi­ness.”

The ‘un­veil’ of the new brand, fol­lows the an­nounce­ment in March by C&W to merge its oper­a­tions with Colum­bus In­ter­na­tional.

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