Dig­i­cel Con­tin­ues to In­vest in and Sup­port St. Lu­cia Cul­ture

The Star (St. Lucia) - - LOCAL -

Dig­i­cel, for the sev­enth con­sec­u­tive year, part­nered with the is­land’s chief or­ga­nizer for St. Lu­cia Car­ni­val, the Car­ni­val Plan­ning and Man­age­ment Agency (CPMA) in the pre­sen­ta­tion of the 2015 Lu­cian Car­ni­val. This premier cul­tural cel­e­bra­tion was of­fi­cially launched at Sa­maans Park on May 24th and cli­maxed on July 21st with the Pa­rade of the Bands. Through­out the two month jour­ney Dig­i­cel main­tained its in­volve­ment and sup­ported many events, par­ties, bands, com­mu­ni­ties and com­pe­ti­tions across the is­land.

Dig­i­cel sup­ported a to­tal of eight bands for the 2015 Car­ni­val sea­son. These in­cluded RED Un­lim­ited, Just 4 Fun, Roy­alites Xtreme and In­san­iti Car­ni­val Band. Dig­i­cel also sup­ported the com­mu­nity of Anse La Raye in host­ing its car­ni­val cel­e­bra­tions, Rampage Bliss car­ni­val band of Den­nery and Melt­down XD for Vieux Fort Car­ni­val. In the Kid­dies cat­e­gory, Dig­i­cel con­tin­ued its part­ner­ship with Just Us Kids Car­ni­val Band which cap­tured the ti­tle of Ju­nior Band of the Year for the fifth con­sec­u­tive year. Dig­i­cel also con­grat­u­lates Red Un­lim­ited and Just 4 Fun for plac­ing sec­ond and fourth re­spec­tively in the Band of the Year 2015 cat­e­gory. Dig­i­cel fur­ther ap­plauds Roy­alites Xtreme and Red Un­lim­ited on both claim­ing the ti­tle of Mas on the Move 2015.

Dig­i­cel’s car­ni­val in­ten­si­fied as the mo­men­tum of the sea­son grew with hotly an­tic­i­pated events and par­ties in­clud­ing Cooler Fete, Soca Ex­plo­sion - Ricky T and Friends, Caribbean Soca Fes­ti­val, Fri­day on the Rocks, Colour Me Red, Es­cape, Rem­edy, RED Dawn, In­dul­gence, J4F Jab Jab Jou­vert Party, all of which Dig­i­cel proudly sup­ported.

Mov­ing into com­pe­ti­tion, Dig­i­cel con­grat­u­lates Miss Dig­i­cel, Fran­cil­lia Austin who fin­ished sec­ond run­ner-up in the Na­tional Car­ni­val Queen pageant on an amaz­ing rep­re­sen­ta­tion be­fore, dur­ing and af­ter the show and looks for­ward to work­ing with her in her char­i­ta­ble ini­tia­tives as the year pro­gresses.

Panorama was yet another cel­e­bra­tion for Dig­i­cel as Dig­i­cel Pan­time walked away with the ti­tle of Na­tional Panorama Cham­pi­ons for the third con­sec­u­tive year. Pre­ced­ing Panorama was the King & Queen of the Bands Com­pe­ti­tion for which ‘Tribe of Twell’ com­fort­ably cap­tured both ti­tles. Fam­ily and friend of Dig­i­cel, Ricky T, along with Su­per­man HD with their power track, ‘Per­fect Storm’ cap­tured the ti­tle of Soca Monarch King(s) for 2015. Spe­cial con­grat­u­la­tion goes out to Sir Lancalot on plac­ing in both the Groovy and Power Soca Com­pe­ti­tions. Con­grat­u­la­tions are also ex­tended to Groovy King, Arthur and Ca­lypso King, Walleigh who both re­gained the ti­tles from 2014. Ricky T, Arthur and Walleigh all re­ceived brand new Dig­i­cel 4G Sam­sung Gal­ax­ies S5 smart­phones on the var­i­ous nights along with their tro­phies.

Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Louise Vic­tor said, “Dig­i­cel rec­og­nizes that cul­tural de­vel­op­ment in­vest­ment is very crit­i­cal and, as a com­pany with a strong so­cial con­science, we are aware of what Car­ni­val means to the peo­ple, hence our con­tin­ued com­mit­ment to the de­vel­op­ment and en­hance­ment of St. Lu­cia’s cul­ture. We see the eco­nomic and so­cial im­pact it stim­u­lates in the com­mu­ni­ties as well as the stake­hold­ers and this re­as­sures us that we are do­ing some­thing right and that our in­vest­ment has not been in vain. Car­ni­val 2015 for us def­i­nitely was a great suc­cess and we look for­ward to 2016 be­ing even greater.”

Dig­i­cel’s car­ni­val sea­son ended on a high last Satur­day with what was dubbed ‘The unof­fi­cial close of Car­ni­val” - Mas At­tack at Sa­maans Park for which hun­dreds of car­ni­val en­thu­si­asts, who were still yearn­ing for that fi­nal jump up, turned out in ex­tra­or­di­nary num­bers to cul­mi­nate Car­ni­val on a high.

Just4Fun one of the Car­ni­val bands spon­sored by Dig­i­cel

about to cross the stage.

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