MER­CURY BEACH PARTY Back in Saint Lu­cia!

The Star (St. Lucia) - - ENTERTAINMENT -

By any stretch of the imag­i­na­tion, if no one knew about an ex­trav­a­gant beach party called Mer­cury Beach Party be­fore 2014 all of that changed in Au­gust of last year. With pho­to­graphs plas­ted all over the In­ter­net, re­veal­ing thou­sands of Mart­ni­quans and Guade­lou­peans hav­ing a blast at Pi­geon Is­land along with a few Saint Lu­cians who dared to in­dulge, the re­views went through the roof, not to men­tion the “hits.” Not only that, for Taxi driv­ers, ho­tels, res­tau­rant own­ers and ven­dors in the Rod­ney bay and Gros Islet area, Christ­mas had in­deed come early as their rev­enue in­creased ten­fold that week­end, thanks to the spend by the French visi­tors.

This year, whereas there was some re­luc­tance on the part of the Saint Lu­cia Tourist Board and the Min­istry of Tourism to en­dorse last year’s event, they ap­pear more gung ho this time around. The SLTB and the Min­istry are sup­port­ing Mer­cury Beach as they gear up for the host­ing of the 2nd edi­tion at the Pi­geon Is­land Beach on Satur­day, Au­gust 15th, 2015. In a press state­ment, the SLTB says “the Mer­cury Beach Party sup­ports the Saint Lu­cia Tourist Board’s strat­egy to­wards deep­en­ing the mar­ket­ing pen­e­tra­tion into the lu­cra­tive Caribbean mar­ket”. Last year “Mer­cury Beach” was hailed a ma­jor suc­cess hav­ing at­tracted over 4000 visi­tors and 325 ves­sels from Mar­tinique and Guade­loupe, Ac­cord­ing to the SLTB “these num­bers de­liv­ered an eco­nomic boost for the is­land, and specif­i­cally to restau­rants, stores, tours and at­trac­tions, taxis and ho­tels which recorded a di­rect in­jec­tion of busi­ness from the visi­tors over the course of their three day stay.

This year, the Board an­tic­i­pates that the event will at­tract an in­creas­ing num­ber of visi­tors from across the re­gion. An elec­tronic media advertising cam­paign has al­ready started in Bar­ba­dos, St. Vin­cent and Trinidad, and online for the rest of the re­gion.

Saint Lu­cia Tourist Board look­ing to cash in on sec­ond Mer­cury Beach which last year was a huge suc­cess.

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