Newly-ren­o­vated Su­per J opens its doors

The Star (St. Lucia) - - LOCAL -

Anew in-store deli, mod­ern dé­cor and up­graded equip­ment, spa­cious pro­duce ar­eas, and a wider se­lec­tion and va­ri­ety of prod­ucts, in­clud­ing fresh meat, were some of the en­hance­ments which greeted cus­tomers when two Su­per J stores (La Clery and New Dock) re­opened last week. On en­ter­ing the stores, hun­dreds of de­lighted cus­tomers were ea­ger to ex­pe­ri­ence the mod­ern fa­cil­i­ties.

The trans­for­ma­tions to the stores are part of a planned pro­gramme of up­grades sched­uled to take place across the eleven stores that are part of Con­sol­i­dated Foods Ltd. (CFL). Ac­cord­ing to Martin Dorville, Man­ag­ing Di­rec­tor, CFL, this strat­egy is in di­rect re­sponse to the chang­ing face of re­tail and to evolv­ing cus­tomer ex­pec­ta­tions. He used the op­por­tu­nity at the of­fi­cial re­open­ing to thank cus­tomers for their pa­tience and loy­alty dur­ing the past five months of ren­o­va­tions and even­tual store clo­sures in July.

“We con­tinue to be mind­ful of our cus­tomers’ needs and al­low their sug­ges­tions and rec­om­men­da­tions to help shape our busi­ness strat­egy. The re­mod­els were pre­ceded by var­i­ous cus­tomer sur­veys which helped to in­form some of the new fea­tures which have been added. I know you will be very pleased by the dra­matic changes which await,” Dorville told cus­tomers at the rib­bon cut­ting cer­e­mony.

The en­hance­ments to the two stores cost EC $5 mil­lion. The ap­proval of this in­vest­ment by the Board of Di­rec­tors of CFL (which is part-owned by the re­gional Massy Group) is a sign of con­fi­dence in the growth prospects en­vis­aged for the busi­ness. Chair­man of CFL’s Board of Di­rec­tors, Thomas Pantin, who is also the Ex­ec­u­tive Chair­man of Massy’s Re­tail Line of Busi­ness, was on hand for the cel­e­bra­tion.

“Massy is very proud of what the St. Lu­cian arm of the busi­ness has achieved to date. The ex­pe­ri­ences thus far have only been won­der­ful. This in­vest­ment was not just a Jan­uary 2014 in­vest­ment. It has to con­tinue with our peo­ple, our Cus­tomer Ser­vice Man­age­ment Sys­tem and the de­vel­op­ment of the Massy store net­work through­out the re­gion. We have em­barked on a num­ber of projects in­clud­ing the mod­erni­sa­tion of our stores and the con­struc­tion of new stores to fa­cil­i­tate the de­mand for con­ve­nience and high lev­els of cus­tomer care. I am pleased to in­di­cate that we are mov­ing into Guyana and Martin Dorville has been se­lected to head the pro­ject plan­ning of this ven­ture” said Pantin.

Guided by Massy’s vi­sion to “be­come the Premier Caribbean Basin re­tailer, con­tin­u­ously ex­tend­ing our reach”, CFL, which em­ploys just un­der 1,200 St. Lu­cians, ex­pects to es­tab­lish a uni­fied stan­dard of ser­vices, prod­ucts and over­all shop­ping ex­pe­ri­ence across its stores is­land-wide while broad­en­ing its scope of ac­tiv­i­ties.

St. Lu­cia’s Prime Min­is­ter, Honourable Dr. Kenny D. An­thony, who is the Par­lia­men­tary Rep­re­sen­ta­tive for Vieux Fort South, and Honourable Stephen­son King of Castries North were among the dig­ni­taries who at­tended both events.They each wel­comed the tran­si­tion in what they re­ferred to as “their com­mu­nity stores.”

To mark the re­open­ing, cus­tomers were treated to two days of ex­cit­ing dou­ble points and the chance to win pro­mo­tions, with spe­cial of­fers, prod­uct sam­pling and en­ter­tain­ment.

On Jan­uary 1, 2014 the Massy Group be­came the ma­jor­ity share­holder of CFL which is the op­er­at­ing en­tity for CFL re­tail stores (Su­per J IGA Su­per­mar­kets, Mega J and glfood­mar­ket). The Massy Group owns and op­er­ates the largest food re­tail chain, Massy Stores, in both Trinidad & Tobago and Bar­ba­dos. Massy owns 60 per­cent of CFL’s shares, the JQ Charles Group owns 30 per­cent, while over 200 of the com­pany’s staff own the ad­di­tional ten per­cent.

Rib­bon cut­ting at La Clery by a team mem­ber and Mrs Pru­dent, long serv­ing Ed­u­ca­tor in the com­mu­nity.

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