Dig­i­cel Joins the Move­ment for a Health­ier St. Lu­cia

The Star (St. Lucia) - - LOCAL -

As the lead­ing telecom­mu­ni­ca­tions provider in the re­gion, Dig­i­cel has part­nered with one of the re­gion’s lead­ing brands - Pine­hill, in the pre­sen­ta­tion of one of St. Lu­cia’s big­gest sports and fit­ness-ori­ented events: the Pine­hill Fun Walk 2015. The walk is resched­uled for Sun­day, Au­gust 30, 2015 un­der the theme ‘Join the Move­ment’ and will take par­tic­i­pants from The Sab play­ing field, Vigie and cul­mi­nate at Pi­geon Is­land Na­tional Land­mark with a grand health fair and more fit­ness fun.

Dig­i­cel con­tin­u­ously seeks to build part­ner­ships that have a tremen­dous im­pact on the St. Lu­cian com­mu­nity. 2012 birthed a very strate­gic and healthy part­ner­ship be­tween Dig­i­cel and lo­cal dis­trib­u­tors of the Pine­hill brand, Peter & Com­pany. As a so­cially con­scious cor­po­rate citizen, Dig­i­cel joined this ex­tra­or­di­nary move­ment to fur­ther con­trib­ute to rais­ing the aware­ness of healthy liv­ing and main­tain­ing a very ac­tive lifestyle in St. Lu­cia.

The Pine­hill Fun Walk has grown ex­ten­sively over the past six­teen years and con­tin­ues to grow even more to be­ing ap­pro­pri­ately dubbed as a move­ment. Pine­hill Fun Walk sees par­tic­i­pa­tion from a very wide cross-sec­tion of St. Lu­cia from fam­i­lies, chil­dren, phys­i­cally chal­lenged, ba­bies and even the vis­ually im­paired.

Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Louise Vic­tor says, “With St. Lu­cia hav­ing one of the high­est rates of di­a­betes in the Caribbean, Dig­i­cel be­lieves it is very crit­i­cal to sup­port such ini­tia­tives like the Pine­hill Fun Walk which helps foster a more health-con­scious na­tion. Dis­eases like di­a­betes and hy­per­ten­sion are lifestyle dis­eases and very much pre­ventable. Tak­ing ac­tion like walk­ing for thirty min­utes a day, or gen­eral ex­er­cise daily, and al­ter­ing one’s diet can have sig­nif­i­cant im­pact on one’s well­ness. The theme ‘Join the Move­ment’ for Pine­hill Fun Walk 2015 is very ap­pro­pri­ate as this is in­deed what it has be­come. And for us at Dig­i­cel we are be­yond elated to be a part­ner of such an ex­tra­or­di­nary move­ment which touches the lives of thou­sands of St. Lu­cians.”

Dig­i­cel in­vites all of St. Lu­cia to par­tic­i­pate and join the move­ment for Pine­hill Fun Walk 2015.

Par­tic­i­pants at last year’s record-break­ing walk.

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