WLBL launches Ok­to­ber­fest en Kweyol 2015

The Star (St. Lucia) - - LOCAL -

The eighth edi­tion of the pop­u­lar “Ok­to­ber­fest en Kweyol” was launched here on Wed­nes­day Septem­ber 2 by the or­ga­niz­ers Wind­ward and Lee­ward Brew­ery Ltd. The launch was held at the Bay Gar­dens Ho­tel, where or­ga­niz­ers gave the press and in­vited guests an over­view of what to ex­pect for this year’s event.

“Ok­to­ber­fest en Kweyol” which saw record num­bers at­tend­ing last year at Sa­maans Park, is now a sta­ple on the cal­en­dar of ac­tiv­i­ties here in Saint Lu­cia. WLBL has been able to cre­atively tran­si­tion the tra­di­tional Ok­to­ber­fest beer fes­ti­val, with ori­gins in Ger­many, into our own beer fes­ti­val with a dis­tinct Kweyol twist that has be­come “Ok­to­ber­fest en Kweyol”. The event will be held this year on Sun­day Oc­to­ber 4 from 2 pm at Sa­maans Park and will once again of­fer a mix of re­gional and lo­cal acts, great food, beers from WLBL’s own port­fo­lio as well as the main at­trac­tion - the im­ported beers.

In an­nounc­ing the beer line-up on Wed­nes­day, Sylvester Henry of WLBL an­nounced the in­tro­duc­tion of a spe­cial WLBL lim­ited edi­tion brew which will make its de­but at Ok­to­ber­fest. Called “Cheers”, this bot­tled beer will mark the start of WLBL’s 40th an­niver­sary cel­e­bra­tions.

This year “Ok­to­ber­fest en Kweyol” will again fea­ture Paulaner, the spe­cial edi­tion Ok­to­ber­fest beer from Ger­many and the pop­u­lar Parbo Bier Jogo from Suri­name. The event will see the in­tro­duc­tion of Mort Su­bite, Ju­das and Maes Pils from Bel­gium, Bul­mer’s Cider and Blind Pig Cider from the UK, and Fay­rouz from Egypt in two flavours: pineap­ple and pear. This drink is non-al­co­holic.

On Wed­nes­day, Mar­ket­ing Man­ager at WLBL Thomas Leonce in­tro­duced the per­form­ers for this year’s event which will in­clude Ras Africa, In­vader, Rob­bie, Al­man, Se­crets Band, Avot Sevis, Ma­mai La Kai, Sil­ver Shadow Dancers, Leonette Pierre and DYP, all from Saint Lu­cia. The fea­tured artiste for “Ok­to­ber­fest en Kweyol” this year will be Me­tal Sound of Mar­tinique who scored a num­ber of raga-zouk songs in the 90s in­clud­ing “Jen Fi Ou Dous” and “Tros Jen.”

Rec­og­niz­ing its strengths in man­u­fac­tur­ing world-class prod­ucts and stag­ing world­class events, from in­cep­tion WLBL has en­gaged the Folk Re­search Cen­tre in en­dors­ing the event. The FRC’s man­date is to foster an ap­pre­ci­a­tion of the Kweyol Cul­ture. It is also the prin­ci­pal agency re­spon­si­ble for Kweyol Her­itage Month and Jounen Kweyol. Strate­gi­cally plac­ing the event at the be­gin­ning of Oc­to­ber and em­brac­ing our Kweyol cul­ture as part of it, made the mar­riage be­tween the FRC and WLBL in­evitable. Part pro­ceeds of the event go to­wards the FRC.

As the en­tity re­spon­si­ble for mar­ket­ing Saint Lu­cia, the SLTB is also seen as key since WLBL views “Ok­to­ber­fest en Kweyol” as a won­der­ful ad­di­tion to the num­ber of events in Saint Lu­cia that can at­tract visi­tors to our shores from near and far.

This year Dig­i­cel is a gold spon­sor of “Ok­to­ber­fest en Kweyol”. Media part­ners are The Wave and Ra­dio Caribbean and other spon­sors in­clude Land­mark Events Ltd and Par­adise Wa­ter.

Ad­vance tick­ets for “Ok­to­ber­fest en Kweyol” 2015 cost EC$30; more at the door.

So spread the word - tell a friend, tell a neigh­bour, in­vite your friends from over­seas to the eighth an­nual “Ok­to­ber­fest En Kweyol” on Sun­day Oc­to­ber 4 at Sa­maans Park as we en­joy great beer, won­der­ful mu­sic and sump­tu­ous food to start Kweyol Her­itage Month in Saint Lu­cia.

Me­tal Sound for Ok­to­ber­fest en Kweyol 2015.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.