The Star (St. Lucia) - - LOCAL -

The is­land’s lead­ing telecom­mu­ni­ca­tions com­pany, Dig­i­cel St. Lu­cia, is proud to be the ti­tle spon­sor of what may be the largest and most di­verse mass par­tic­i­pa­tion sport­ing event to be hosted here in St. Lu­cia: The Dig­i­cel St. Lu­cia Triathlon.

To be held on Novem­ber 21, 2015 in the tran­quil sur­round­ings of Rod­ney Bay and pic­turesque Pi­geon Is­land, the event will be fully pow­ered by Dig­i­cel.

Triathlons are among the world’s fastest grow­ing sport­ing events, at­tract­ing large num­bers of sur­pris­ingly af­flu­ent par­tic­i­pants. The Dig­i­cel St. Lu­cia Triathlon, en­com­pass­ing the sport­ing dis­ci­plines of swimming, cy­cling and run­ning, is ex­pected to at­tract over 300 ath­letes to­gether with health and sport­ing en­thu­si­asts of vary­ing lev­els of fit­ness from around the world.

As ti­tle spon­sor and part­ner, this means that Dig­i­cel will bring its strong brand recog­ni­tion and net­work­ing reach to this event. “Our fa­cil­i­ta­tion, which will be fully sup­ported by a cadre of highly skilled and ded­i­cated Dig­i­cel team mem­bers, in­volves a strate­gic part­ner­ship with John Lunt … the prin­ci­pal be­hind this ini­tia­tive along with sev­eral other part­ners, many of whom we al­ready have well es­tab­lished re­la­tion­ships with, like the Min­istry of Youth De­vel­op­ment & Sports, tourism part­ners like the St. Lu­cia Tourist Board and other sport­ing as­so­ci­a­tions. Dig­i­cel is once again proud to be as­so­ci­ated with the triathlon and we look for­ward to another suc­cess­ful event” said Coun­try Man­ager for Dig­i­cel St. Lu­cia, Siob­han James-Alexan­der.

Dig­i­cel re­mains com­mit­ted to na­tional de­vel­op­ment through sports. That pledge was demon­strated not only via the spon­sor­ing of var­i­ous high pro­file sport­ing events like re­gional cricket but was also ex­em­pli­fied in sign­ing lu­cra­tive endorsement deals with sev­eral renowned lo­cal ath­letes like West Indies Test Cap­tain Dar­ren Sammy and fel­low player John­son Charles.

Said James-Alexan­der: “The St. Lu­cia Triathlon af­fords us yet another op­por­tu­nity to demon­strate that un­wa­ver­ing com­mit­ment. This is an event that will no doubt re­quire de­tailed plan­ning and im­ple­men­ta­tion across the board and Dig­i­cel, we as­sure you, is per­fectly poised to of­fer the tech­ni­cal and lo­gis­ti­cal sup­port to power the var­i­ous mo­bile, data, broad­band and busi­ness so­lu­tion plat­forms needed.”

“Hav­ing Dig­i­cel on board as ti­tle spon­sor is a fan­tas­tic endorsement of the event; “be ex­tra­or­di­nary” fits per­fectly with the sport of triathlon. It is a tough sport and shows peo­ple can do ex­tra­or­di­nary things when they put their mind to it,” said Event Di­rec­tor John Lunt who or­ga­nized the triathlon at the Olympic Games in Lon­don. He added: “The dis­tances are all achiev­able, the short­est - 200m swim, 3 mile bike and 1.5 mile run make it ideal for your first triathlon. We will also have a num­ber of chil­dren’s events on the day. Go to tristlu­cia.com for de­tails. It’s a great hon­our to help stage an event on the beau­ti­ful is­land of St Lu­cia.”

As a build-up to the event, Dig­i­cel’s sup­port will ex­tend to in­clude the use of its mas­sive mar­ket­ing and public re­la­tions ma­chin­ery to help foster public buy-in and sen­si­tize St. Lu­cians, and in­deed the re­gion and the world, to the sig­nif­i­cance of host­ing this event.

Dig­i­cel com­mends the or­ga­niz­ers for ex­pand­ing the event into the Caribbean and for se­lect­ing St. Lu­cia as the ideal des­ti­na­tion.

Dig­i­cel also wishes all of the ath­letes well as they dis­play their ex­tra­or­di­nary tal­ents and abil­i­ties.

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