MEDIA EX­PE­RI­ENCES DE KUYPER

The Star (St. Lucia) - - LOCAL -

Peter & Com­pany has launched the Saint Lu­cia De Kuyper Bar Fight com­pe­ti­tion and on Thurs­day Septem­ber 10, mem­bers of the lo­cal media had the op­por­tu­nity to ex­pe­ri­ence what the com­pe­ti­tion is all about.

The Saint Lu­cia De Kuyper Bar Fight is open to all lo­cal bar­tenden­ders from around the coun­try who will be re­quired to cre­ate their tasti­est and most cre­ative De Kuyper cock­tails.

De Kuyper, which is dis­trib­uted by Peter & Com­pany, in­cludes var­i­ous liqueurs, crème liqueurs, fruit brandies and schnapps.

The com­pe­ti­tion, which is in two parts, re­quires bar­tenders as well as as­pir­ing mixol­o­gists to pre­pare cock­tails us­ing De Kuyper and video record these in a unique Saint Lu­cian set­ting be­fore up­load­ing. (In­for­ma­tion can be ob­tained from Peter & Com­pany). Vot­ing for the best (video) cock­tail will be done by the public and the win­ner will be an­nounced by De Kuyper of­fi­cials at ‘Born to Dis­til’ on Oc­to­ber 27th.

The sec­ond chal­lenge will be done at bars is­land­wide where De Kuyper of­fi­cials will en­gage lo­cal bar­tenders in the Saint Lu­cia De Kuyper Bar Fight, an ex­cit­ing com­pe­ti­tion where cock­tails will be con­cocted us­ing De Kuyper and other pop­u­lar brands from Peter & Com­pany. There are a num­ber of cash prizes and prod­ucts for the top three places.

On Thurs­day, award win­ning mixol­o­gist Mario Alexan­der, who will be an am­bass­dor dur­ing the De Kuyper Bar Fights, cre­ated a num­ber of cock­tails us­ing De Kuyper and all sam­pled by the media at the Sun­bilt Con­fer­ence Room, Bois d’Or­ange.

Brand Manger Ger­maine Se­rieux ex­plained that the com­pe­ti­tion is open to novices as well as per­sons with ex­pe­ri­ence. He is en­cour­ag­ing in­ter­ested per­sons to come for­ward as this op­por­tin­ity will gain them ex­po­sure not just lo­cally, but in­ter­na­tion­ally via Face­book, Youtube and the com­pany’s web­site.

Ger­maine Se­rieux of Peter & Com­pany and award

win­ning mixol­o­gist Mario Alexan­der.

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