MEDIA EXPERIENCES DE KUYPER
Peter & Company has launched the Saint Lucia De Kuyper Bar Fight competition and on Thursday September 10, members of the local media had the opportunity to experience what the competition is all about.
The Saint Lucia De Kuyper Bar Fight is open to all local bartendenders from around the country who will be required to create their tastiest and most creative De Kuyper cocktails.
De Kuyper, which is distributed by Peter & Company, includes various liqueurs, crème liqueurs, fruit brandies and schnapps.
The competition, which is in two parts, requires bartenders as well as aspiring mixologists to prepare cocktails using De Kuyper and video record these in a unique Saint Lucian setting before uploading. (Information can be obtained from Peter & Company). Voting for the best (video) cocktail will be done by the public and the winner will be announced by De Kuyper officials at ‘Born to Distil’ on October 27th.
The second challenge will be done at bars islandwide where De Kuyper officials will engage local bartenders in the Saint Lucia De Kuyper Bar Fight, an exciting competition where cocktails will be concocted using De Kuyper and other popular brands from Peter & Company. There are a number of cash prizes and products for the top three places.
On Thursday, award winning mixologist Mario Alexander, who will be an ambassdor during the De Kuyper Bar Fights, created a number of cocktails using De Kuyper and all sampled by the media at the Sunbilt Conference Room, Bois d’Orange.
Brand Manger Germaine Serieux explained that the competition is open to novices as well as persons with experience. He is encouraging interested persons to come forward as this opportinity will gain them exposure not just locally, but internationally via Facebook, Youtube and the company’s website.
Germaine Serieux of Peter & Company and award
winning mixologist Mario Alexander.