The Star (St. Lucia) - - LOCAL -

LIME and the Folk Re­search Cen­tre are part­ner­ing for Kwéyòl Her­itage Month 2015.

LIME is a long-time sup­porter of St. Lu­cia’s most widely cel­e­brated cul­tural event and has been one of the premier spon­sors of Kwéyòl Her­itage Month over the past decade.

At a press launch held at the Folk Re­search Cen­tre on Tues­day, LIME Com­mer­cial Lead, Ch­eryl Fran­cis, said the com­pany is pro­vid­ing the FRC with a cash do­na­tion and ad­di­tional as­sis­tance by way of free mo­bile credit, pro­mo­tional air­time on LIME ra­dio pro­grammes and help with advertising.

LIME is also spon­sor­ing Jounen Kwéyòl cel­e­bra­tions in La­borie, Ti Rocher, Mi­coud and Ca­naries and each of the host com­mu­ni­ties will re­ceive sim­i­lar sup­port.

Ms Fran­cis said LIME is look­ing for­ward to work­ing with the FRC to make Kwéyòl Her­itage Month a thrilling ex­pe­ri­ence for the peo­ple of St. Lu­cia. “We see our in­vest­ments in Kwéyòl Her­itage Month as a way of help­ing to grow the econ­omy. We also want to en­sure that ev­ery­one gets the op­por­tu­nity to en­joy this won­der­ful cel­e­bra­tion. LIME re­sponds to the needs of the com­mu­ni­ties in ways that im­pact pos­i­tively on the lives of the peo­ple we serve,” she added.

Chair­man of the FRC, Hi­lary La Force, ex­pressed his ap­pre­ci­a­tion for the sup­port from LIME. “It is good that LIME con­tin­ues to be in­ti­mately in­volved in our com­mu­ni­ties and in pro­mot­ing St. Lu­cia’s Kwéyòl her­itage, and help­ing to re­in­force our sense of na­tional iden­tity. The FRC is deeply grate­ful for their sup­port,” Mr. La Force said.

This year’s cel­e­bra­tion will fea­ture cul­tural shows and recre­ational ac­tiv­i­ties in­clud­ing Lawenn Kwéyòl, Jennes Kwéyòl, mu­sic, a Sto­ry­telling and Po­etry Fi­esta and the pop­u­lar Woulélaba com­pe­ti­tion. Two weeks of spe­cial pro­grammes are planned for schools.

The month cli­maxes with the Jounen Kwéyòl com­mu­nity fairs held on the last Sun­day of Oc­to­ber.

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