Dig­i­cel Walks for the Cure

The Star (St. Lucia) - - LOCAL -

As a so­cially con­scious cor­po­rate citizen, Dig­i­cel on Sun­day joined with First­Caribbean In­ter­na­tional Bank in the fight against can­cer in host­ing the fourth an­nual ‘Walk for the Cure.’ The walk is or­ga­nized to help raise funds for the care and sup­port of those af­fected by can­cer across the Caribbean. How­ever, aid raised do­mes­ti­cally goes to­wards the St. Lu­cia Can­cer So­ci­ety and Faces of Can­cer.

With a stag­ger­ing in­crease in the num­ber of cases of can­cer di­ag­nosed an­nu­ally, Dig­i­cel joined the fight to help pro­mote can­cer aware­ness and to con­trib­ute to re­duc­ing the stigma at­tached to per­sons af­fected with the dis­ease.

The walk, which co­in­cided with the Cana­dian Breast Can­cer Foun­da­tion Run for the Cure, saw hun­dreds of par­tic­i­pants set­ting off from Rod­ney Bay and fol­low­ing a route through Monchy be­fore fin­ish­ing at Pi­geon Is­land.

A sym­bolic mo­ment of bal­loon re­leases was held as part of the ac­tiv­i­ties to cul­mi­nate the walk. Spon­sors, FCIB staff and walk­ers alike, re­leased a se­ries of pur­ple and pink bal­loons to hon­our those who have lost their lives in the fight and to those who con­tinue to bat­tle so coura­geously.

Dig­i­cel’s Coun­try Man­ager, Siob­han James-Alexan­der, who was among the hun­dreds who walked for the cure com­mented, “At Dig­i­cel we un­der­stand the im­por­tance of be­ing part of this fight. We all, in one way or another, have been af­fected di­rectly or in­di­rectly by this dis­ease. The funds raised through this ven­ture can truly help save a life; help a mother live longer to ex­pe­ri­ence life with her kids, a fa­ther con­tinue to be a source of se­cu­rity to his fam­ily; a child can get to truly blos­som and live a ful­filled life and have an ex­tra­or­di­nary story to tell of be­ing vic­to­ri­ous in this fight. There­fore, Dig­i­cel will con­tinue to sup­port such ven­tures; we will con­tinue to sup­port this fight and to help save lives.”

Dig­i­cel en­cour­ages all those in the fight against can­cer to con­tinue to main­tain a spirit of courage and re­siliency, and pleads to more St. Lu­cians to join in the fight.

Dig­i­cel came out strong in sup­port of the Walk for the Cure ac­tiv­ity last week­end.

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