Heineken James Bond Movie Pre­miere

The Star (St. Lucia) - - LOCAL -

James Bond is back and so was Heineken with an­other great ex­clu­sive pre­miere of the 24th in­stall­ment in the Bond saga. On Thurs­day Novem­ber 5 Heineken, through its lo­cal man­u­fac­tur­ers Wind­ward and Lee­ward Brew­ery Ltd, treated spe­cially-in­vited guests to a movie night like no other. Among the in­vi­tees were me­dia per­son­nel, WLBL staff, re­tail­ers and busi­ness as­so­ci­ates, win­ners of var­i­ous Heineken/Bond pro­mo­tions and a num­ber of lo­cal per­son­al­i­ties.

For those who thought that their in­vi­ta­tion would just al­low them to walk the red car­pet at Caribbean Cine­mas, en­joy some re­fresh­ments (in­clud­ing Heineken) and then take in the movie … uh uh! Heineken twisted things up a bit - in a good way - this time around. Af­ter ar­riv­ing at the cin­ema, guests were shut­tled to a sur­prise lo­ca­tion, Pointe Seraphine, where they were taken on board the ship ‘The Pearl’ for a night of fun, games, drinks and eats. Ta­ble top casino games, an auc­tion where guests used their Heineken dol­lars to pur­chase items and pho­tos with the film’s star, Daniel Craig, via a spe­cial app, were all part of the revelry.

Af­ter a two-hour fun-filled evening, guests were then whisked back to the cin­ema to en­joy the James Bond film ‘Spec­tre’.

For the movie it­self the di­rec­tors at­tempted to tie things to­gether, con­nect­ing the dots with Casino Royale, Quan­tum of So­lace, and Sky­fall, pit­ting the film’s star up against one of his most clas­sic neme­ses: the tit­u­lar crim­i­nal or­ga­ni­za­tion Spec­tre. And in­stead of work­ing with his now trusted team – M (Ralph Fi­ennes), Q (Ben Whishaw) and Moneypenny (Naomie Har­ris) – Bond is busy go­ing rogue once again tak­ing on a darker per­sona. From be­yond the grave, lady M tasks him to un­cover a clan­des­tine or­ga­ni­za­tion in­flu­enc­ing world events from the day James got his 007 li­cense.

But we won’t give too much away, only to say that there are less fancy gad­gets, the car is amaz­ing and, of course, Bond con­tin­ues to be the ladies’ man.

And while the film has re­ceived mixed re­views, not so with the Heineken pre­miere party, which is re­ceiv­ing rave re­views from at­ten­dees. -STAR Reporter.

Heineken brand man­ager Gaius Harry poses with James Bond show girls at the cock­tail party for Spec­tre on board The Pearl.

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