Dig­i­cel launches ‘Brighten Your Christ­mas’ with Cash and Amaz­ing Gifts to be Won!

The Star (St. Lucia) - - LOCAL -

You would have thought that it was Fri­day night and that there was a street party hap­pen­ing in the city on Thurs­day. But oh no! It was Dig­i­cel spread­ing some early Christ­mas cheer and putting a new spin on Black Fri­day.

Ahead of a ma­jor Fri­day 13th sale which started at mid­night at the Dig­i­cel store on the cor­ner of Mi­coud and Bridge Streets (and also at the Vieux Fort store) the lead­ing telecom­mu­ni­ca­tions com­pany un­veiled its Christ­mas Cam­paign for 2015: ‘Brighten Your Christ­mas’. The press wit­nessed fes­tiv­i­ties which started with a Christ­mas pa­rade from the Boule­vard onto Bridge Street. The pa­rade fea­tured an­gels and mas­quer­aders com­plete with tra­di­tional Christ­mas char­ac­ters.

As part of the pro­mo­tion all Dig­i­cel cus­tomers from Novem­ber 13th to De­cem­ber 31st will have a chance to win daily from over $200,000 in cash, gifts and good­ies.

Dig­i­cel will brighten the Christ­mas of cus­tomers weekly with ex­tra­or­di­nary re­wards of $10,000 cash.. Ad­di­tion­ally, cus­tomers will also have a chance to win loads of daily gifts in­clud­ing Sam­sung tablets, gas vouch­ers, gro­cery vouch­ers, smart­phones, ac­ces­sories, cloth­ing store vouch­ers and many more. Weekly cash win­ners will be called live on Choice TV ev­ery Fri­day at 7:55 pm dur­ing Dig­i­cel’s ‘Merry Mo­ments’ Christ­mas pro­gramme.

Dig­i­cel is offering all cus­tomers the op­por­tu­nity to enjoy a Brighter Christ­mas and has made win­ning very sim­ple. Pre­paid cus­tomers qual­ify by top­ping up $10 or more or by sign­ing up for Data Lite plan. Post­paid cus­tomers who pay their bill in full and by the 26th of Novem­ber and De­cem­ber also qual­ify to win. By join­ing the Dig­i­cel fam­ily with the pur­chase of a hand­set or 4G smart­phone, cus­tomers will also get a chance to win the $10,000 cash weekly and the daily prizes in the ‘Brighten Your Christ­mas’ cam­paign.

Dig­i­cel will also make Christ­mas even more ex­tra­or­di­nary as com­mu­ni­ties across Saint Lucia are set to ben­e­fit tremen­dously from a host of ini­tia­tives which will fo­cus on making Christ­mas brighter for the un­der­priv­i­leged. Dig­i­cel’s an­nual food ham­per dis­tri­bu­tion will con­tinue to make its mark amongst fam­i­lies, in homes and char­i­ta­ble or­ga­ni­za­tions. Team Dig­i­cel will con­tinue ef­forts to feed the un­der­priv­i­leged as well as the host­ing of var­i­ous Kids’ Christ­mas par­ties with over 3,000 chil­dren re­ceiv­ing gifts.

Ac­cord­ing to Louise Vic­tor of Dig­i­cel, who spoke at the launch on Thurs­day, Christ­mas time is a spe­cial time for Dig­i­cel as the com­pany con­tin­ues to give back to not only cus­tomers but the wider com­mu­nity. She said that Dig­i­cel is ex­tremely ex­cited about this cam­paign ‘Brighten Your Christ­mas’ as it holds in­cred­i­ble ben­e­fits for all cus­tomers.

Quite apart from the amaz­ing weekly cash re­wards, the daily gifts carry sig­nif­i­cant value for cus­tomers. “It is our way of say­ing to our cus­tomers that we truly ap­pre­ci­ate your loy­alty and what bet­ter time than the fes­tive sea­son to ex­tend our sin­cer­est grat­i­tude while si­mul­ta­ne­ously making the Christ­mas sea­son an even more mem­o­rable one,” said Coun­try Man­ager, Siob­han James-Alexan­der.

Dig­i­cel’s un­con­ven­tional launch was fol­lowed by a Mega Black Fri­day Sale with thou­sands seiz­ing the op­por­tu­nity to pur­chase hand­sets for as low as EC$69.

Mas­quer­aders on Bridge Street Thurs­day night for the launch­ing

of Dig­i­cel’s lat­est pro­mo­tion.

Early bird cus­tomers got great deals on

hand­sets and ac­ces­sories.

Louise Vic­tor of Dig­i­cel with

a Christ­mas an­gel.

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