Heineken ex­tends its sup­port of ARC

The Star (St. Lucia) - - LOCAL -

At the sound of a can­non the 30th edi­tion of the At­lantic Rally for Cruis­ers kicked off from Las Pal­mas de Gran Ca­naria en route to Saint Lucia last Sun­day Novem­ber 22. Si­mul­ta­ne­ously, the 2015 Mer­cury ARC Flotilla un­folded on the seas be­tween the Cas­tries wa­ter­front and the IGY Rod­ney Bay ma­rina in cel­e­bra­tion of the event. At the fore­front of this event was Heineken which has been with the ARC as a spon­sor from the in­cep­tion. This year Heineken is a gold spon­sor once again.

For the kick off Flotilla event, this year Heineken col­lab­o­rated with a num­ber of me­dia part­ners namely Ra­dio Caribbean In­ter­na­tional (RCI), the Wave and Hot FM to make the event more ap­peal­ing to the gen­eral pub­lic. Via this medium, Heineken of­fered con­sumers the op­por­tu­nity to be on the Heineken party boat last Sun­day, for an ex­pe­ri­ence like no other.

Ac­cord­ing to Heineken Brand Man­ager Gaius Harry, the feed­back was over­whelm­ing from con­sumers and those who par­tic­i­pated in the Heineken party boat, as part of the Flotilla.

“We are aware that the ARC is an event which brings great eco­nomic ben­e­fit to Saint Lucia via the hun­dreds of per­sons who sail here each year and spend while on-is­land, and the public­ity the is­land re­ceives as a favourable yacht­ing des­ti­na­tion. And so, in light of this, we thought we would ex­tend our role by making the event more ap­peal­ing to Saint Lu­cians as well as in­form­ing them of the over­all ARC,” Harry said.

The ARC is an ex­ten­sion of Heineken’s long­stand­ing tra­di­tion of sup­port­ing worl­drenowned sail­ing events in the re­gion and Saint Lucia of which the ARC is pre­miere.

Over 260 boats and 1,250 per­sons are tak­ing part in this year’s ARC from Las Pal­mas de Gran Ca­naria, head­ing 2700NM across the At­lantic to Saint Lucia. As al­ways, the ARC fleet rep­re­sents al­most ev­ery prin­ci­pal sail­ing na­tion and, this year, boats are reg­is­tered in Aus­tralia, Aus­tria, Bel­gium, Bul­garia, Canada, Den­mark, Fin­land, France, Hong Kong, UK, Ger­many, Italy, Nether­lands, Nor­way, Poland, Por­tu­gal, Spain, Swe­den, USA and 12 other na­tions. Crews have also come from far and wide to take part, with 41 dif­fer­ent na­tion­al­i­ties rep­re­sented.

Heineken Brand Man­ager Gaius Harry en­cour­ages Saint Lu­cians to wel­come the visi­tors with open arms and to par­tic­i­pate in the ac­tiv­i­ties planned by the Saint Lucia Tourist Board as part of this year’s ARC wel­come events at the IGY Rod­ney Bay Ma­rina.

The Heineken ladies wel­comed guests to the

Mer­cury Flotilla.

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