Dom Pérignon’s Spe­cial Night

The Star (St. Lucia) - - LOCAL - By Toni Ni­cholas

On Wed­nes­day De­cem­ber 2, Peter & Com­pany Dis­trib­u­tors hosted a pri­vate sale event at Sa­man House, Cap Es­tate. The star of the evening was Dom Pérignon, and guests were in­vited to “dis­cover the dark tast­ing rev­e­la­tion of Dom Pérignon vin­tage”.

Nathan Ben­frech from France, who is Dom Pérignon’s icon am­bas­sador, took guests through a jour­ney into the ori­gins of the brand as well as what goes into the pro­duc­tion of this unique prod­uct. He ex­plained that Dom Pérignon is a brand of vin­tage pro­duced by Moet & Chan­don un­der the LVMH ban­ner. “It is named af­ter Dom Pérignon, a Bene­dic­tine monk who was an im­por­tant pioneer for cham­pagne wine,” Ben­frech ex­plained. He added that what is so spe­cial about Dom Pérignon is that it is al­ways a vin­tage cham­pagne, mean­ing that it is not made in weak years when, for ex­am­ple, the weather ad­versely af­fects the qual­ity of grapes. Ad­di­tion­ally all grapes used to make the wine are har­vested in the same year.

Dom Pérignon is an as­sem­blage of Pinot noir and Chardon­nay grapes and is pro­duced in stages de­scribed as plen­i­tudes. Dom Pérignon ex­presses its first pléni­tude (P1) af­ter seven years in the cel­lar with a sec­ond pléni­tude (P2) af­ter 12 to 15 years and a third pléni­tude (P3) af­ter 30 to 40 years.

On Wed­nes­day guests had the op­por­tu­nity to taste Dom Pérignon P1 and P2 and place their or­ders at spe­cial prices. Christopher Owen, who pur­chased the most, won a night’s stay at the lux­u­ri­ous Jade Moun­tain in Soufriere.

From 1921 to 2005, Dom Pérignon cham­pagne has been pro­duced in 41 vin­tages. More than two vin­tage years in a row is a rare phe­nom­e­non which, un­til 2004, had only occurred three times: in 1969, 1970 and 1971; in 1998, 1999 and 2000; in 2002, 2003 and 2004. 2005 marked the first time when four vin­tages had been pro­duced in a row.

Speak­ing to the STAR on Wed­nes­day Nathan Ben­frech ex­plained that he is on is­land meet­ing with var­i­ous clien­tele and cus­tomers through Peter & Com­pany Dis­trib­u­tors, all in an ef­fort to im­ple­ment spe­cial Dom Pérignon pro­grammes. “The idea is really to or­ga­nize pri­vate events like this one here tonight and just share a bit of knowl­edge about Dom Pérignon, al­low them to taste and ex­plain to them the plen­i­tude con­cept,” he said.

Nathan Ben­frech was asked to put in sim­ple terms what is so spe­cial about Dom Pérignon. “First I will say that it is vin­tage only. Next, that Dom Pierre Pérignon is con­sid­ered as the spir­i­tual fa­ther of cham­pagne so there are a lot of sto­ries to tell about this. Also that it is made from grapes from the 17 best re­gions in Cham­pagne France - with a per­fect bal­ance be­tween ma­tu­rity and fresh­ness.”

Akim Larcher, who is the brand man­ager for Dom Pérignon at Peter & Com­pany Dis­trib­u­tors, also gave the STAR some insight about the event: “Pri­mar­ily the ac­tiv­ity is about two things; one it’s about Peter & Com­pany Dis­trib­u­tors and the num­ber of brands that we rep­re­sent. For me it’s rep­re­sent­ing the num­ber of brands that the Louis Vuit­ton Moet Hen­nessey (LVMH) group car­ries and for tonight it was all about Dom Pérignon.”

Ac­cord­ing to Larcher, Dom Pérignon has been a prod­uct avail­able at the Peter & Com­pany group for sev­eral years and at present the com­pany car­ries the 2004 vin­tage (P1) as well as the P2.

Dom Pérignon P1 is avail­able at GL Su­per­mar­ket and at the House of Wines and Spir­its. Dom Pérignon P2 is only avail­able through direct sales and is be­ing pitched at se­lect events such as Wed­nes­day’s. “The rea­son for this is that it is a prod­uct that re­quires proper han­dling and knowl­edge trans­la­tion,” Larcher ex­plained.

Over the next 12 months Peter & Com­pany Dis­trib­u­tors will be host­ing sev­eral other events with their iconic brands. Wed­nes­day’s event also fea­tured Ac­qua Panna fine din­ing wa­ters, San Pel­le­grino, Hen­nessey and Belvedere Vodka.

Christopher Owen, who pur­chased the most Dom on

the night, with his friends.

The Peter & Com­pany Dis­trib­u­tors team were hosts

of a spe­cial Dom Pérignon event on Wed­nes­day.

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