Courts Reintroduces 'Wish List' Campaign under the Theme 'Continue the Traditions'
n a period when the economic crisis that businesses face worldwide prompts a careful review of companies' financial spending, Saint Lucia's leading retailer of top-brand appliances, electronics and furniture products, Courts, announces plans to donate close to twenty thousand dollars' worth of products to the needy island wide.
The campaign dubbed 'Courts Wish List' was officially launched in 2010 with one primary focus: modifying the lives of those persons directly affected by Hurricane Tomas. More than thirty persons benefitted from this venture that year, some receiving brand new cookers, fridges and sofas with the majority receiving beds and mattresses. This tied in with the company's corporate social responsibility which focuses on poverty alleviation in Saint Lucia.
The 'Courts Wish List' campaign is made possible through a joint collaboration with local radio and TV stations, the public and the company. Persons are invited to call in or send e-mails or letters requesting a donation of a household appliance, furniture or electrical item. The request, however, must be on behalf of someone else; someone whom the nominator believes deserves to have their wish come true for this Christmas by way of receiving a household item from Courts.
The campaign was officially launched on Tuesday December 1st on popular radio station Radio Caribbean International. Letters, e-mails and calls poured in, each emotionally charged as they told of stories of hardships, obstacles, trials, but above all, stories of resilience and perseverance. The narratives and phone calls captured the determination of persons who live with daily challenges and would be heartened by the joy and surprise of receiving a 'Courts Wish List' item.
The Courts team, comprising the company's employees and the media, will be making the highly anticipated trip to deliver the products to recipients the week before Christmas.
Persons are encouraged to submit their requests by sending an email to Courts at StLuciaCourtsGoodNews@unicomer.com, on Facebook.com/courtsst.lucia or by simply calling Courts on 457 8100.
The Courts Team making wishes come true.