Courts Rein­tro­duces 'Wish List' Cam­paign un­der the Theme 'Con­tinue the Tra­di­tions'

The Star (St. Lucia) - - LOCAL -

n a pe­riod when the eco­nomic cri­sis that busi­nesses face world­wide prompts a care­ful re­view of com­pa­nies' fi­nan­cial spend­ing, Saint Lucia's lead­ing re­tailer of top-brand ap­pli­ances, elec­tron­ics and fur­ni­ture prod­ucts, Courts, an­nounces plans to do­nate close to twenty thou­sand dol­lars' worth of prod­ucts to the needy is­land wide.

The cam­paign dubbed 'Courts Wish List' was of­fi­cially launched in 2010 with one pri­mary fo­cus: mod­i­fy­ing the lives of those per­sons di­rectly af­fected by Hur­ri­cane To­mas. More than thirty per­sons ben­e­fit­ted from this ven­ture that year, some re­ceiv­ing brand new cook­ers, fridges and so­fas with the ma­jor­ity re­ceiv­ing beds and mat­tresses. This tied in with the com­pany's cor­po­rate so­cial re­spon­si­bil­ity which fo­cuses on poverty al­le­vi­a­tion in Saint Lucia.

The 'Courts Wish List' cam­paign is made pos­si­ble through a joint col­lab­o­ra­tion with lo­cal ra­dio and TV sta­tions, the pub­lic and the com­pany. Per­sons are in­vited to call in or send e-mails or let­ters re­quest­ing a do­na­tion of a house­hold ap­pli­ance, fur­ni­ture or elec­tri­cal item. The re­quest, how­ever, must be on be­half of some­one else; some­one whom the nom­i­na­tor be­lieves de­serves to have their wish come true for this Christ­mas by way of re­ceiv­ing a house­hold item from Courts.

The cam­paign was of­fi­cially launched on Tues­day De­cem­ber 1st on pop­u­lar ra­dio sta­tion Ra­dio Caribbean In­ter­na­tional. Let­ters, e-mails and calls poured in, each emo­tion­ally charged as they told of sto­ries of hard­ships, ob­sta­cles, tri­als, but above all, sto­ries of re­silience and per­se­ver­ance. The nar­ra­tives and phone calls cap­tured the de­ter­mi­na­tion of per­sons who live with daily chal­lenges and would be heart­ened by the joy and sur­prise of re­ceiv­ing a 'Courts Wish List' item.

The Courts team, com­pris­ing the com­pany's employees and the me­dia, will be making the highly an­tic­i­pated trip to de­liver the prod­ucts to re­cip­i­ents the week be­fore Christ­mas.

Per­sons are en­cour­aged to sub­mit their re­quests by send­ing an email to Courts at StLu­ci­aCourt­sGoodNews@uni­comer.com, on Face­book.com/courtsst.lucia or by sim­ply call­ing Courts on 457 8100.

The Courts Team making wishes come true.

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