Dig­i­cel Bright­ens Christ­mas for Three Thou­sand Chil­dren!

The Star (St. Lucia) - - LOCAL -

Dig­i­cel con­tin­ues to brighten the lives of thou­sands through the length and breadth of St. Lucia, this time de­liv­er­ing Christ­mas cheer to chil­dren through var­i­ous toy drive ini­tia­tives. Dig­i­cel part­nered with a host of or­ga­ni­za­tions and char­i­ties with the com­mon ob­jec­tive of en­sur­ing that the fes­tive sea­son is truly a cel­e­bra­tory one for as many youth as pos­si­ble.

The event­ful week­end com­menced in the com­mu­nity of Des­ruis­seaux with Blazin FM’s 2nd an­nual Christ­mas Toy Drive on Fri­day De­cem­ber 18th. Through the guidance of the Sal­va­tion Army, over one hun­dred and fifty kids were iden­ti­fied, based on so­cioe­co­nomic chal­lenges and cir­cum­stances, as ben­e­fi­cia­ries for this grand Christ­mas treat. Loads of eats, drinks and gifts awaited the kids who all cheer­fully en­joyed their Christ­mas party along with en­ter­tain­ment from Blazin FM per­son­al­i­ties in­clud­ing Hol­ly­wood HP, MC Scady, DJ Play and more.

Dig­i­cel also col­lab­o­rated with the Boys Train­ing Cen­tre in the host­ing of a spe­cial Christ­mas cel­e­bra­tion for the young men of the BTC at Seren­ity Park. Reign­ing Soca Monarch and St. Lucia’s Soca sen­sa­tion Ricky-T joined the young men to en­sure that their fes­tive sea­son was noth­ing short of ex­tra­or­di­nary, pos­i­tive, en­light­en­ing and cheer­ful. Dig­i­cel went one step fur­ther in ful­fill­ing the Christ­mas wishes of each of the young men based on their wish list by pro­vid­ing unique and per­son­al­ized gifts.

The week­end con­tin­ued with The Wave’s Toy and Food Drive and Un­cle Su­per­man’s Smile for a Child. While The Wave’s team went to var­i­ous pock­ets of the is­land to de­liver Christ­mas cheer, Un­cle Su­per­man trans­ported chil­dren from across the is­land to the Gros Islet Sec­ondary School for a grand fes­tive gath­er­ing with some of St. Lucia’s best en­ter­tain­ers and lo­cal artists, bounc­ing cas­tles, treats, drinks, car­toon and Dis­ney char­ac­ters and more.

“At Dig­i­cel we rec­og­nize how im­por­tant it is to cre­ate mem­o­rable and merry mo­ments for ev­ery­one through­out the year but we be­lieve that at Christ­mas our kids truly de­serve the best. Through our Christ­mas toy drive ini­tia­tives we were able to im­pact the lives of many chil­dren who would oth­er­wise have not been able to re­ceive a gift or have an in­cred­i­ble Christ­mas. We are thank­ful for the sup­port of the or­ga­ni­za­tions, in­sti­tu­tions and char­i­ties who were all very sup­port­ive part­ners in the de­liv­ery of this el­e­ment of our Christ­mas so­cial pro­gramme,” said Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Miss Louise Vic­tor. “Hav­ing launched a very early Christ­mas, we did prom­ise to con­tinue on our phi­los­o­phy of touch­ing and chang­ing lives in all that we do through­out the sea­son; and as the sea­son cul­mi­nates we are truly elated that we have been able to brighten Christ­mas for many across St. Lucia.” Miss Vic­tor added.

Dig­i­cel also made do­na­tions to the Jacmel Kids Club Com­mit­tee, the Soufriere Re­gion De­vel­op­ment Foun­da­tion, Ti Colon/ Barre St Joseph De­vel­op­ment, Ki­wa­nis’ Club, the Rich­fond Po­lice Sta­tion and the Prime Min­is­ter’s Christ­mas party for chil­dren with dis­abil­i­ties.

Of­fi­cer Peter Er­may (left) thanks Dig­i­cel for

sup­port­ing the RSLPF chil­dren’s party.

Ki­wani’s rep­re­sen­taive with Fiona Smith of Dig­i­cel.

Dig­i­cel on board with The Wave’s Toy drive.

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