Pi­ton Beer gets In­de­pen­dence Flair!

The Star (St. Lucia) - - LOCAL -

The proudly Saint Lu­cian Pi­ton Beer is mark­ing the is­land’s up­com­ing 37th an­niver­sary of In­de­pen­dence with a spe­cial look. Wind­ward and Lee­ward Brew­ery an­nounced this week that Pi­ton Beer will get a sig­na­ture In­de­pen­dence la­bel in hon­our of Saint Lu­cia’s Fe­bru­ary 22nd an­niver­sary.

Pi­ton Brand Man­ager Sylvester Henry ex­plained that the de­ci­sion was taken be­cause of what the Pi­ton Brand rep­re­sents. “Pi­ton Beer has al­ways been syn­ony­mous with what makes us Saint Lu­cian; it is a brand that we are proud of and for the last 24 years the brand has had sig­nif­i­cant suc­cess and won var­i­ous awards,” he noted. “We have al­ways mar­keted Pi­ton as a truly Saint Lu­cian prod­uct and that is its strong suit. It made sense that as Saint Lu­cia cel­e­brates her in­de­pen­dence, our lo­cally pro­duced beer would also cel­e­brate. We hope this will be a col­lec­tor’s item for loyal Pi­ton cus­tomers and a show of pa­tri­o­tism and na­tion­al­ism.”

Since 1992 Pi­ton Beer has been a source of pride for Saint Lu­cians as it is named for our sig­na­ture World Her­itage Site, the Pi­ton Moun­tains, and it is brewed only in Saint Lu­cia.

The In­de­pen­dence la­belling fea­tures the black, yel­low, white and blue from the is­land’s na­tional flag and a woman adorned in the na­tional wear.

“This is a salute to our is­land home on this sig­nif­i­cant achieve­ment,” noted Henry. “So any­time some­one picks up a Pi­ton Beer they will be re­minded of this oc­ca­sion and we hope it will in­stil them with a sense of na­tion­al­ism know­ing that we pro­duce this su­pe­rior prod­uct. It’s also our way of say­ing Happy In­de­pen­dence to the en­tire na­tion.”

The lim­ited time In­de­pen­dence Pi­ton la­bel will be avail­able from Fe­bru­ary 1st through to Fe­bru­ary 29, 2016. En­joy Pi­ton Beer re­spon­si­bly.

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