Digicel and Just 4 Fun Set for Savage Saturday!
As a true champion of cultural development, Digicel is commencing 2016 with continued support for one of Saint Lucia’s largest cultural art forms: Carnival. As the platinum sponsor of Just 4 Fun Carnival band, Team Digicel and Just 4 Fun are all set for the grand launch and costume reveal today, Saturday January 30th at the Gaiety Gardens under the portrayal theme ‘Savage’.
In 2015, Just 4 Fun took a bold and unconventional decision to host the band launch and costume reveal at the end of January, an event traditionally held after the Lenten season. The move was well-received by revellers and carnival enthusiasts and has further provided the opportunity for other elements of the art form to evolve such as the early release of music and generally a more holistic approach in the planning of carnival from other respective agencies and bodies involved.
Last weekend at a ‘Costume Teaser Screening’ held at Verve in Rodney Bay, the Just 4 Fun team showed even greater innovation with the release of their costume teaser video. This highly anticipated video which is normally released via social media, had scores of people flocking to Verve with much excitement and baited breath. The release has since further heightened the eagerness of all in the lead-up to the launch.
Marketing & Communications Executive at Digicel, Ms. Louise Victor, expressed Digicel’s excitement about the grand launch: “Digicel is committed to contributing to the development of rich cultural celebrations like Carnival. Three years ago we forged this partnership with Just 4 Fun Carnival Band and we are elated at what it has blossomed into. We commend Just 4 Fun on their commitment to contributing so deeply to Saint Lucia’s cultural landscape. As a partner, it further gives us the opportunity to not only support the band but to allow our customers, the revellers and patrons, to also feel like partners in all that Digicel does.”
Digicel encourages all lovers of carnival to show their support not just for the Just 4 Fun’s band launch but to the early start of the 2016 Saint Lucia Carnival season.
Just 4 Fun models get set to ignite the stage again this year and are expected
to outdo last year’s launch at Gaiety.