Dig­i­cel and Just 4 Fun Set for Sav­age Satur­day!

The Star (St. Lucia) - - ENTERTAINMENT -

As a true cham­pion of cul­tural de­vel­op­ment, Dig­i­cel is com­menc­ing 2016 with con­tin­ued sup­port for one of Saint Lu­cia’s largest cul­tural art forms: Car­ni­val. As the plat­inum spon­sor of Just 4 Fun Car­ni­val band, Team Dig­i­cel and Just 4 Fun are all set for the grand launch and cos­tume re­veal to­day, Satur­day Jan­uary 30th at the Gai­ety Gar­dens un­der the por­trayal theme ‘Sav­age’.

In 2015, Just 4 Fun took a bold and un­con­ven­tional de­ci­sion to host the band launch and cos­tume re­veal at the end of Jan­uary, an event tra­di­tion­ally held af­ter the Len­ten sea­son. The move was well-re­ceived by rev­ellers and car­ni­val en­thu­si­asts and has fur­ther pro­vided the op­por­tu­nity for other el­e­ments of the art form to evolve such as the early re­lease of mu­sic and gen­er­ally a more holis­tic ap­proach in the plan­ning of car­ni­val from other re­spec­tive agen­cies and bod­ies in­volved.

Last week­end at a ‘Cos­tume Teaser Screen­ing’ held at Verve in Rod­ney Bay, the Just 4 Fun team showed even greater in­no­va­tion with the re­lease of their cos­tume teaser video. This highly an­tic­i­pated video which is nor­mally re­leased via so­cial me­dia, had scores of peo­ple flock­ing to Verve with much ex­cite­ment and baited breath. The re­lease has since fur­ther height­ened the ea­ger­ness of all in the lead-up to the launch.

Mar­ket­ing & Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Ms. Louise Vic­tor, ex­pressed Dig­i­cel’s ex­cite­ment about the grand launch: “Dig­i­cel is com­mit­ted to con­tribut­ing to the de­vel­op­ment of rich cul­tural cel­e­bra­tions like Car­ni­val. Three years ago we forged this part­ner­ship with Just 4 Fun Car­ni­val Band and we are elated at what it has blos­somed into. We com­mend Just 4 Fun on their com­mit­ment to con­tribut­ing so deeply to Saint Lu­cia’s cul­tural land­scape. As a part­ner, it fur­ther gives us the op­por­tu­nity to not only sup­port the band but to al­low our cus­tomers, the rev­ellers and pa­trons, to also feel like part­ners in all that Dig­i­cel does.”

Dig­i­cel en­cour­ages all lovers of car­ni­val to show their sup­port not just for the Just 4 Fun’s band launch but to the early start of the 2016 Saint Lu­cia Car­ni­val sea­son.

Just 4 Fun mod­els get set to ig­nite the stage again this year and are ex­pected

to outdo last year’s launch at Gai­ety.

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