The Star (St. Lucia) - - ENTERTAINMENT -

Dig­i­cel on Fri­day an­nounced the sign­ing of Trinida­dian pro­ducer, song-writer and soca leg­end, Machel Mon­tano, in a ground-break­ing part­ner­ship that will in­clude the broad­cast and de­vel­op­ment of con­tent fea­tur­ing Machel as he rep­re­sents Dig­i­cel as a re­gional brand am­bas­sador.

For many years Machel has been the star at­trac­tion at, and em­a­nat­ing from, Trinidad and Tobago’s car­ni­val which has been re­ferred to as one of the great­est shows on earth as it fea­tures mas­sive bands, out­ra­geous cos­tumes, pul­sat­ing mu­sic and non-stop danc­ing.

This year Machel will head­line var­i­ous shows in­clud­ing Army Fete and Fan­tasy Satur­days with the kick-off be­ing his own Machel Mon­day show fea­tur­ing Pit Bull, Lil John, Taurus Ri­ley and Omi. Through the part­ner­ship with Dig­i­cel, The Machel Mon­day show will be made avail­able on pay per view and ac­ces­si­ble at http://live.ceen.tv/ MachelMon­day.

The three-year part­ner­ship means Dig­i­cel cus­tomers can en­joy mul­ti­me­dia ex­pe­ri­ences across mul­ti­ple plat­forms and devices. And, as the car­ni­val sea­son kicks off, cus­tomers will be treated to sneak peeks and early re­leases of Machel’s new songs and videos as well as be­hind the scenes in­ter­views and looks as he takes his mu­sic to the peo­ple of the Caribbean.

Sub­scribers on Dig­i­cel Play will be in for a treat as there will be mul­ti­ple tele­casts of con­tent fea­tur­ing Machel over the years.

Five-time In­ter­na­tional Soca Monarch Cham­pion, Machel is ex­cited at the new part­ner­ship say­ing: “I am de­lighted to be join­ing the Dig­i­cel fam­ily. I have al­ways ad­mired the work Dig­i­cel does in en­ter­tain­ment and in the com­mu­ni­ties and wel­come the op­por­tu­nity to be a part of that.”

Dig­i­cel Di­rec­tor of Mar­ket­ing for the Caribbean and Cen­tral Amer­ica, Peter Lloyd, said: “We are very happy to wel­come Machel to the Dig­i­cel team. He is a phe­nom­e­nal artist who has shown his pedi­gree to the Caribbean and wider world for over 20 years. Our cus­tomers are at the heart of ev­ery­thing we do and this part­ner­ship is no dif­fer­ent as cus­tomers will get ex­clu­sive con­tent in­clud­ing live con­certs, mu­sic videos and ex­clu­sive footage which will be avail­able on free-to-air TV, mo­bile and pay TV for our Dig­i­cel Play sub­scribers to en­joy.”

Soca su­per­star Machel Mon­tano.

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