Sanovnik Des­tang of­fi­cially takes Of­fice as Pres­i­dent of the SLHTA

The Star (St. Lucia) - - LOCAL -

The Board of Di­rec­tors of the St Lu­cia Ho­tel & Tourism As­so­ci­a­tion has of­fi­cially rat­i­fied Sanovnik Des­tang to take of­fice im­me­di­ately as the Pres­i­dent of the As­so­ci­a­tion. At the age of 35, Sanovnik is the youngest Pres­i­dent in the SLHTA’s 53 year his­tory. He will serve as Pres­i­dent un­til 2017.

Des­tang, who is pre­ceded by Im­me­di­ate Past Pres­i­dent Karolin Trou­bet­zkoy, pre­vi­ously served as 1st Vice Pres­i­dent to the SLHTA. In out­lin­ing his vi­sion for the As­so­ci­a­tion, he hopes that the SLHTA will re­main a driv­ing force for cre­at­ing a Saint Lu­cia that is the best place in the world to live, to visit and to do busi­ness through the of­fer­ing of a strong and di­verse tourism prod­uct.

Sanovnik is the Ex­ec­u­tive Di­rec­tor of Bay Gar­dens Re­sorts, an award-win­ning lo­cally-owned ho­tel chain in Rod­ney Bay Vil­lage. Un­der Sanovnik’s lead­er­ship the group was able to re­turn to prof­itabil­ity af­ter a pe­riod of sig­nif­i­cant losses, us­ing a com­bi­na­tion of in­no­va­tive on­line mar­ket­ing meth­ods com­bined with a fo­cus on ac­tive yield man­age­ment and prod­uct en­hance­ments aimed at boost­ing av­er­age daily rates.

A Char­tered Ac­coun­tant (CA) and Char­tered Fi­nan­cial An­a­lyst (CFA) by pro­fes­sion, Sanovnik spent four years work­ing with KPMG in Toronto in the fields of as­sur­ance and merg­ers and ac­qui­si­tions ad­vi­sory be­fore re­turn­ing to Saint Lu­cia in 2008.

“Dur­ing my ten­ure at the SLHTA, I hope to foster stronger link­ages be­tween tourism and the rest of the econ­omy with spe­cial fo­cus on the de­vel­op­ment of agro­tourism. There is also a crit­i­cal need to em­bark on a tourism aware­ness cam­paign so that all Saint Lu­cians can have a bet­ter ap­pre­ci­a­tion of tourism’s role in Saint Lu­cia’s de­vel­op­ment. We have seen the SLHTA grow and de­velop un­der the lead­er­ship of out­go­ing Pres­i­dent Trou­bet­zkoy and I hope to build on the pro­grammes al­ready on­go­ing while con­tin­u­ing to en­hance, de­velop and in­no­vate the way the SLHTA and, by ex­ten­sion, how Saint Lu­cia’s tourism sec­tor does busi­ness and in­ter­acts with the broader econ­omy and so­ci­ety at large,” said Des­tang.

Des­tang also serves as a Di­rec­tor on the Board of the St. Lu­cia De­vel­op­ment Bank (SLDB). He sits on the Mar­ket­ing Com­mit­tee of the St Lu­cia Tourist Board and on the In­vest­ment Com­mit­tee of the Na­tional In­sur­ance Coun­cil. He is a Re­gional Vice Pres­i­dent at the Caribbean Ho­tel and Tourism As­so­ci­a­tion (CHTA) and also served as the Chair of the Board of Trustees of the newly launched Tourism En­hance­ment Fund (TEF).

Through the Tourism En­hance­ment Fund, Des­tang hopes to build on the work the Fund has done over the last three years through pro­grammes tar­geted at Hu­man Re­source De­vel­op­ment and pro­vid­ing em­ploy­ment op­por­tu­ni­ties for young job seek­ers. It is Des­tang’s hope that th­ese pro­grammes, and the many more of­fered by the TEF, will not only de­velop our tourism prod­uct but also im­prove so­cio-eco­nomic con­di­tions for some of the need­i­est Saint Lu­cian com­mu­ni­ties.

New ap­point­ments also rat­i­fied at Thurs­day’s meet­ing in­cluded Daniel Belizaire, CEO of DmB Hold­ings Lim­ited, as 1st Vice Pres­i­dent hav­ing pre­vi­ously served as 2nd Vice Pres­i­dent. Er­win Louisy, Owner of Bare­foot Hol­i­days, who pre­vi­ously served as Di­rec­tor of Air­lines, Desti­na­tion Man­age­ment Com­pa­nies and Travel Con­sul­tants, was elected as 2nd Vice Pres­i­dent to the Board of Di­rec­tors of the St Lu­cia Ho­tel & Tourism As­so­ci­a­tion.

Sanovnik Des­tang is the new Pres­i­dent of the Saint Lu­cia Ho­tel & Tourism As­so­ci­a­tion.

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