RBC Royal Bank Is Plat­inum Spon­sor of Saint Lu­cia Jazz & Arts Fes­ti­val 2016

The Star (St. Lucia) - - LOCAL -

The Saint Lu­cia Tourist Board (SLTB) has an­nounced RBC Royal Bank as this year's plat­inum spon­sor of the Saint Lu­cia Jazz & Arts Fes­ti­val.

In ex­press­ing the SLTB's de­light at the RBC Royal Bank en­dorse­ment, Di­rec­tor of Tourism Louis Lewis ref­er­enced spon­sor­ship as the lifeblood of the Saint Lu­cia Jazz & Arts Fes­ti­val: “Whether it's a first time plat­inum spon­sor like RBC Royal Bank or long stand­ing spon­sors like Heineken, LUCELEC, Trop­i­cal Ship­ping or Avis and Guy Car Rentals, the Fes­ti­val has been de­fined over the years by the sheer di­ver­sity th­ese spon­sors bring to it."

De­scrib­ing the Fes­ti­val's im­pact on Saint Lu­cia's cul­tural and cre­ative prod­uct as trans­for­ma­tional, Mr. Lewis said this achieve­ment is due in great part to the qual­ity of part­ner­ship from spon­sors over the years. Sim­i­larly, he said that the at­tain­ment of the twenty-five year mile­stone is also at­trib­ut­able to the scores of spon­sors who ev­ery year lend their name recog­ni­tion and brand power to that of the SLTB to en­sure the Fes­ti­val main­tains its en­vi­able rank­ing as one of the world's most en­dur­ing cul­tural fes­ti­vals, and to Saint Lu­cia's in­ter­na­tional com­pet­i­tive­ness as a desti­na­tion.

RBC Royal Bank Coun­try Head, San­dra Fon­tenelle, de­scribed the com­mit­ment as a tan­gi­ble man­i­fes­ta­tion of the Bank's in­ter­est in fa­cil­i­tat­ing the deeper aims of the fes­ti­val in its new scope and fo­cus.

“RBC Royal Bank un­der­stands the Fes­ti­val's role in the pur­suit of some im­por­tant growth ob­jec­tives such as re­tain­ing our desti­na­tion brand strength, and de­vel­op­ing hu­man cap­i­tal in emerg­ing sec­tors like Cre­ative In­dus­tries,” she said.

“Your abil­ity to in­no­vate and re­main rel­e­vant gives the cor­po­rate com­mu­nity the level of con­fi­dence to part­ner. Longevity and sus­tain­abil­ity are com­pelling in­di­ca­tors for us. We are proud to be as­so­ci­ated with the Caribbean's fes­ti­val trend­set­ter,” she con­cluded.

The 25th edi­tion of the Saint Lu­cia Jazz & Arts Fes­ti­val will ex­pand on the di­ver­si­fied ex­pe­ri­ence that oc­ca­sioned its re­brand­ing in 2013. Dance, theatre and an Arts Vil­lage are in­cluded in the 10-day sched­ule and will in­clude a per­for­mance of Derek Wal­cott's No­bel win­ning work, Omeros, per­formed by the cel­e­brated Shake­speare Globe Theatre of Lon­don. Home-grown favourites like Ted­dyson John, Irvin 'Ace' Loc­tor and Ron­ald 'Boo' Hink­son will share the billing with such leg­ends of pop, Latin, jazz and Caribbean as Air Sup­ply, Shaggy, Kas­sav, Kool & the Gang and Marc An­thony.

The Saint Lu­cia Jazz & Arts Fes­ti­val is set to launch on Fri­day April 29 2016 and will run un­til Sun­day May 8.

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