RBC Royal Bank Is Platinum Sponsor of Saint Lucia Jazz & Arts Festival 2016
The Saint Lucia Tourist Board (SLTB) has announced RBC Royal Bank as this year's platinum sponsor of the Saint Lucia Jazz & Arts Festival.
In expressing the SLTB's delight at the RBC Royal Bank endorsement, Director of Tourism Louis Lewis referenced sponsorship as the lifeblood of the Saint Lucia Jazz & Arts Festival: “Whether it's a first time platinum sponsor like RBC Royal Bank or long standing sponsors like Heineken, LUCELEC, Tropical Shipping or Avis and Guy Car Rentals, the Festival has been defined over the years by the sheer diversity these sponsors bring to it."
Describing the Festival's impact on Saint Lucia's cultural and creative product as transformational, Mr. Lewis said this achievement is due in great part to the quality of partnership from sponsors over the years. Similarly, he said that the attainment of the twenty-five year milestone is also attributable to the scores of sponsors who every year lend their name recognition and brand power to that of the SLTB to ensure the Festival maintains its enviable ranking as one of the world's most enduring cultural festivals, and to Saint Lucia's international competitiveness as a destination.
RBC Royal Bank Country Head, Sandra Fontenelle, described the commitment as a tangible manifestation of the Bank's interest in facilitating the deeper aims of the festival in its new scope and focus.
“RBC Royal Bank understands the Festival's role in the pursuit of some important growth objectives such as retaining our destination brand strength, and developing human capital in emerging sectors like Creative Industries,” she said.
“Your ability to innovate and remain relevant gives the corporate community the level of confidence to partner. Longevity and sustainability are compelling indicators for us. We are proud to be associated with the Caribbean's festival trendsetter,” she concluded.
The 25th edition of the Saint Lucia Jazz & Arts Festival will expand on the diversified experience that occasioned its rebranding in 2013. Dance, theatre and an Arts Village are included in the 10-day schedule and will include a performance of Derek Walcott's Nobel winning work, Omeros, performed by the celebrated Shakespeare Globe Theatre of London. Home-grown favourites like Teddyson John, Irvin 'Ace' Loctor and Ronald 'Boo' Hinkson will share the billing with such legends of pop, Latin, jazz and Caribbean as Air Supply, Shaggy, Kassav, Kool & the Gang and Marc Anthony.
The Saint Lucia Jazz & Arts Festival is set to launch on Friday April 29 2016 and will run until Sunday May 8.