RBC Royal Bank is Plat­inum Spon­sor of Saint Lu­cia Jazz & Arts Fes­ti­val 2016

The Star (St. Lucia) - - COMMENT -

The Saint Lu­cia Tourist Board (SLTB) has an­nounced RBC Royal Bank as this year’s plat­inum spon­sor of the Saint Lu­cia Jazz & Arts Fes­ti­val. RBC Royal Bank’s con­tri­bu­tion to the host­ing of the 25th edi­tion of the Saint Lu­cia Jazz & Arts Fes­ti­val marks a first for the SLTB - RBC Royal Bank part­ner­ship, an achieve­ment that is made more sig­nif­i­cant by the sub­stan­tial value of the Bank’s com­mit­ment in its in­au­gu­ral year as lead spon­sor.

In ex­press­ing the SLTB’s de­light at the RBC Royal Bank en­dorse­ment, Di­rec­tor of Tourism Louis Lewis ref­er­enced spon­sor­ship as the lifeblood of the Saint Lu­cia Jazz & Arts Fes­ti­val, with­out which the gains that have been se­cured would not have been pos­si­ble, bar­ring spon­sor buy-in and sup­port, in cash and in kind.

“Whether it’s a first time plat­inum spon­sor like RBC Royal Bank or long-stand­ing spon­sors like Heineken, LUCELEC, Trop­i­cal Ship­ping or Avis and Guy Car Rentals, the fes­ti­val has been de­fined over the years by the sheer di­ver­sity th­ese spon­sors bring to it. For the 25th an­niver­sary edi­tion, the SLTB is equally proud to salute the spon­sor­ship of yet an­other rep­utable cor­po­rate en­tity in RBC Royal Bank,” he said.

RBC Royal Bank Coun­try Head, San­dra Fon­tenelle, de­scribed the com­mit­ment as a tan­gi­ble man­i­fes­ta­tion of the Bank’s in­ter­est in fa­cil­i­tat­ing the deeper aims of the fes­ti­val in its new scope and fo­cus. “RBC Royal Bank un­der­stands the fes­ti­val’s role in the pur­suit of some im­por­tant growth ob­jec­tives such as re­tain­ing our desti­na­tion brand strength, and de­vel­op­ing hu­man cap­i­tal in emerg­ing sec­tors like Cre­ative In­dus­tries,” she said.

Mrs Fon­tenelle com­mended the SLTB and its part­ners over the years for build­ing the fes­ti­val into an en­vi­able cul­tural and touris­tic prod­uct while many fes­ti­vals around the re­gion have folded.

“Your abil­ity to in­no­vate and re­main rel­e­vant gives the cor­po­rate com­mu­nity the level of con­fi­dence to part­ner. Longevity and sus­tain­abil­ity are com­pelling in­di­ca­tors for us. We are proud to be as­so­ci­ated with the Caribbean’s fes­ti­val trend­set­ter,” she con­cluded.

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