DIG­I­CEL LAUNCHES DO­NA­TION LINE TO HELP FIJI

The Star (St. Lucia) - - LOCAL -

Dig­i­cel is call­ing on its cus­tomers across the re­gion to show their sup­port for those af­fected in Fiji by Cy­clone Win­ston with the launch of its #To­geth­er­forFiji text do­na­tion line.

On Satur­day 20th Fe­bru­ary, the Fiji Is­lands were hit by the south­ern hemi­sphere’s worst cy­clone in recorded his­tory. With winds of over 300 kilo­me­tres an hour, the cat­e­gory five cy­clone caused un­prece­dented de­struc­tion na­tion­wide. A num­ber of peo­ple lost their lives. Dig­i­cel has launched a text do­na­tion line; the funds raised by the cam­paign will go to­wards help­ing re­lief and re­cov­ery ef­forts.

Dig­i­cel is us­ing its so­cial me­dia pages to en­cour­age cus­tomers through­out the re­gion to come to­gether for Fiji and show their sup­port for their wider Pa­cific fam­ily with a do­na­tion. Cus­tomers across the Caribbean and Cen­tral Amer­ica can in­stantly do­nate by tex­ting the word “do­nate” to 5566.

Dig­i­cel Asia Pa­cific CEO, Michael Mur­phy, said, “The scale of the dev­as­ta­tion in Fiji is sig­nif­i­cant and there is a real need for as­sis­tance and fund­ing now to help Fi­jians get back on their feet as soon as pos­si­ble.”

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