SLHTA Appoints Agricultural Liaison Officer
The Saint Lucia Hotel and Tourism Association, through partnership with the Tourism Enhancement Fund, is proud to announce the appointment of Ms. Donette Ismael as its Sector Liaison Officer – Agriculture & Tourism. As part of the Association’s mandate to foster stronger relations between the tourism and agricultural industries, Ms Ismael will work with stakeholders in both sectors to strengthen the buyer-seller relationships and provide support services to farmers seeking to grow their businesses.
Ms. Ismael holds a Bachelor of Arts degree in Social Communication. For over five years she developed a wealth of experience in the Agricultural industry through her work as a Procurement Officer at the National Fair Trade Organisation where she was responsible for the purchase and distribution of agricultural products to farmers island-wide. During her tenure, Ms. Ismael hopes, “to see our Agricultural sector overcome existing limitations through information sharing and to ensure that farmers are given a fair share of the tourism dollar in an effort to increase national economic growth.”
As part of her duties, Ms. Ismael will critically review the challenges facing farmers and highlight opportunities to enhance positive linkages between the agriculture and tourism sectors in Saint Lucia by overcoming knowledge gaps which exist between the two sectors.
SLHTA President Sanovnik Destang remarked, “We are excited to have Donette on board as our Agricultural Liaison Officer. She possesses exceptional communication skills and direct experience in agribusiness operations and marketing. The fact that she is from a farming family and belongs to the same age group of young agrientrepreneurs that we are targeting is a plus and we expect that she will bring all of these skills and experience together to help us create opportunities for this extremely important sector.”
Donette Ismael SLHTA’s Sector Liaison Officer.