SLHTA Ap­points Agri­cul­tural Li­ai­son Of­fi­cer

The Star (St. Lucia) - - LOCAL -

The Saint Lu­cia Ho­tel and Tourism As­so­ci­a­tion, through part­ner­ship with the Tourism En­hance­ment Fund, is proud to an­nounce the ap­point­ment of Ms. Donette Ismael as its Sec­tor Li­ai­son Of­fi­cer – Agri­cul­ture & Tourism. As part of the As­so­ci­a­tion’s man­date to foster stronger re­la­tions be­tween the tourism and agri­cul­tural in­dus­tries, Ms Ismael will work with stake­hold­ers in both sec­tors to strengthen the buyer-seller re­la­tion­ships and pro­vide sup­port ser­vices to farm­ers seek­ing to grow their busi­nesses.

Ms. Ismael holds a Bach­e­lor of Arts de­gree in So­cial Com­mu­ni­ca­tion. For over five years she de­vel­oped a wealth of ex­pe­ri­ence in the Agri­cul­tural in­dus­try through her work as a Pro­cure­ment Of­fi­cer at the Na­tional Fair Trade Or­gan­i­sa­tion where she was re­spon­si­ble for the pur­chase and dis­tri­bu­tion of agri­cul­tural prod­ucts to farm­ers is­land-wide. Dur­ing her ten­ure, Ms. Ismael hopes, “to see our Agri­cul­tural sec­tor over­come ex­ist­ing lim­i­ta­tions through in­for­ma­tion shar­ing and to en­sure that farm­ers are given a fair share of the tourism dol­lar in an ef­fort to in­crease na­tional eco­nomic growth.”

As part of her du­ties, Ms. Ismael will crit­i­cally re­view the chal­lenges fac­ing farm­ers and high­light op­por­tu­ni­ties to en­hance pos­i­tive link­ages be­tween the agri­cul­ture and tourism sec­tors in Saint Lu­cia by overcoming knowl­edge gaps which ex­ist be­tween the two sec­tors.

SLHTA Pres­i­dent Sanovnik Des­tang re­marked, “We are ex­cited to have Donette on board as our Agri­cul­tural Li­ai­son Of­fi­cer. She pos­sesses ex­cep­tional com­mu­ni­ca­tion skills and di­rect ex­pe­ri­ence in agribusi­ness op­er­a­tions and mar­ket­ing. The fact that she is from a farm­ing fam­ily and be­longs to the same age group of young agri­en­trepreneurs that we are tar­get­ing is a plus and we ex­pect that she will bring all of th­ese skills and ex­pe­ri­ence to­gether to help us cre­ate op­por­tu­ni­ties for this ex­tremely im­por­tant sec­tor.”

Donette Ismael SLHTA’s Sec­tor Li­ai­son Of­fi­cer.

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