The Star (St. Lucia) - - REGIONAL -

Dig­i­cel Play, the ul­ti­mate in home en­ter­tain­ment ser­vice that al­lows cus­tomers to view mul­ti­ple chan­nels and en­joy In­ter­net speeds from 25 megabytes to 1 gi­ga­byte per se­cond, has been of­fi­cially launched in Bar­ba­dos.

The launch, which took place at the Dig­i­cel Ex­pe­ri­ence Store at the Colon­nade in Bridgetown, came just weeks af­ter the com­pany cel­e­brated its 12th an­niver­sary in Bar­ba­dos.

Dig­i­cel Play is jam-packed with cool fea­tures, mak­ing it the most at­trac­tive home en­ter­tain­ment ex­pe­ri­ence around, de­liv­er­ing TV, tele­phony and the fastest broad­band in Bar­ba­dos - cou­pled with the best chan­nel and con­tent line-up plus the best view­ing ex­pe­ri­ence.

As Bar­ba­dos’ only all-fi­bre net­work, Dig­i­cel Play passes 75% of homes across the is­land with eight strate­gic net­work dis­tri­bu­tion points in the ar­eas of Need­hams Point, Oistins, Carl­ton, Manor Lodge, Du­rants, Wild­ley, Speight­stown and Six Roads with plans for fur­ther ex­pan­sions.

Char­lie Cle­mentson, CEO for Dig­i­cel Play Bar­ba­dos com­ments, “It’s all about giv­ing our cus­tomers ac­cess to su­per­fast broad­band in­ter­net speeds. Fi­bre is more re­silient, more se­cure, more di­rect and more ef­fi­cient than other net­works; it’s un­af­fected by the el­e­ments, ter­rain, lo­ca­tion or dis­tance. Sim­ply put, it’s al­ways awe­some.”

Dur­ing his wel­come ad­dress, Conor Looney, CEO for Dig­i­cel Bar­ba­dos un­der­scored his com­pany’s com­mit­ment to Bar­ba­dos say­ing, “By the end of 2016, we will have in­vested over BBD100 mil­lion in rolling out the most ro­bust and re­li­able fi­bre net­work across the coun­try. Im­por­tantly, Dig­i­cel Play was built by Bar­ba­di­ans for Bar­ba­di­ans – al­ready we have em­ployed and trained over 100 lo­cal em­ploy­ees in sales, en­gi­neer­ing, mar­ket­ing and fi­nance and we are com­mit­ted to con­tin­u­ing to in­vest in and give back to Bar­ba­dos’ eco­nomic de­vel­op­ment through tech­nol­ogy.”

Also in at­ten­dance were Dig­i­cel Bar­ba­dos board mem­ber Ralph ‘Bizzy’ Wil­liams as well as Min­is­ter of Education, Sci­ence, Tech­nol­ogy and In­no­va­tion, the Honourable Ron­ald Jones.

“The fu­ture is here,” was the re­sponse from Min­is­ter Jones dur­ing his ad­dress at the launch. He con­tin­ued, “I wish to com­pli­ment Dig­i­cel on bring­ing to Bar­ba­dos this level of speed via its world-class fi­bre op­tic net­work. Many times con­sumers are pay­ing for A but they are get­ting B and what I have seen here to­day demon­strates a cer­tain level of au­then­tic­ity. I think that Bar­ba­di­ans will have a very high level of sat­is­fac­tion by what is be­ing rolled out by Dig­i­cel Bar­ba­dos.”

At the Dig­i­cel Play launch (L-R): Char­lie Cle­mentson,

CEO for Dig­i­cel Play, Bar­ba­dos, Hon. Ron­ald Jones, Min­is­ter of Education, Sci­ence,

Tech­nol­ogy and In­no­va­tion, Conor Looney, CEO for Dig­i­cel Bar­ba­dos and Ralph ‘Bizzy’ Wil­liams, Dig­i­cel Bar­ba­dos Board Mem­ber.

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