The Star (St. Lucia) - - LOCAL -

The St. Lu­cia Cham­ber of Com­merce In­dus­try and Agri­cul­ture has em­barked on a Strate­gic Trans­for­ma­tion process aimed at mak­ing the Cham­ber more re­spon­sive to the needs of its mem­bers. Un­der the lead­er­ship of the new pres­i­dent, Ms. Es­ther Brown-Weekes, Group Man­ag­ing Di­rec­tor of the ECFH Group, the Cham­ber hosted a one-day re­treat on Satur­day Jan­uary 9th, 2016 at LUCELEC's train­ing fa­cil­ity in Cul De Sac. The re­treat was at­tended by all board mem­bers and se­nior staff of the Cham­ber, and was fa­cil­i­tated by Robert Wyn­ter of Strate­gic Align­ment Ltd.

Com­ing out of the process, a num­ber of changes to the com­mit­tee struc­ture of the Cham­ber has been im­ple­mented and a draft re­align­ment plan de­vel­oped. The Ex­ec­u­tive Di­rec­tor and board will shortly be shar­ing the draft plan with mem­bers and key part­ners to get feed­back and their in­put be­fore the plan is ac­cepted and im­ple­mented.

Ten­ta­tively, five stand­ing com­mit­tees have been es­tab­lished with five key game chang­ing Ini­tia­tives iden­ti­fied. It is an­tic­i­pated that mem­bers will em­brace the new strate­gic re­align­ment, as they will ap­pre­ci­ate the in­creased value that the re­fo­cused cham­ber will pro­vide. Key el­e­ments com­ing out of the re­align­ment in­clude mak­ing the Cham­ber more proac­tive rather than re­ac­tive, more pur­pose driven, im­prov­ing the Cham­ber's com­mu­ni­ca­tion and to bet­ter re­source the in­sti­tu­tion.

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