The Star (St. Lucia) - - ENTERTAINMENT -

Dis­cover Do­minica Au­thor­ity of­fi­cially launched the 7th edi­tion of Do­minica’s Jazz ’n Cre­ole Fes­ti­val on Thurs­day, March 17th, 2016 at the Fort Young Ho­tel.

Mr. Colin Piper, Di­rec­tor of Tourism and CEO of DDA, an­nounced the of­fi­cial dates of the 2016 fes­ti­val, kick­ing off with a week of fringe ac­tiv­i­ties start­ing May 8th lead­ing up to the an­tic­i­pated main stage event Sun­day May 15th at Fort Shirley in the Cabrits Na­tional Park.

Do­minica’s Jazz ’n Cre­ole, forst pre­sented in 2010, is a fu­sion of jazz mu­sic with cre­ole mu­sic, food and cul­ture. The fes­ti­val has grown steadily over its first six years and DDA, along­side its part­ners, will con­tinue a pro­mo­tional drive to fur­ther grow the fes­ti­val in 2016.

It is the vi­sion of DDA to grow Jazz ’n Cre­ole and the sup­port­ing events to the name recog­ni­tion of Do­minica’s other fes­ti­val tourism prod­ucts – Car­ni­val & the World Cre­ole Mu­sic Fes­ti­val. Pro­mo­tion of Do­minica’s Jazz ’n Cre­ole will be pre­dom­i­nantly re­gional, tar­get­ing mar­kets with same­day ac­cess such as An­tigua, St. Maarten, Bar­ba­dos, St. Lu­cia, Mar­tinique and Guade­loupe.

Telecom­mu­ni­ca­tions gi­ant, Dig­i­cel, also of­fi­cially an­nounced its part­ner­ship with Dis­cover Do­minica Au­thor­ity for the sixth con­sec­u­tive year as the Gold Part­ner for Do­minica’s Jazz ’n Cre­ole Fes­ti­val. Dig­i­cel’s Mar­ket­ing Man­ager, Mrs. Nathalie Walsh, an­nounced a se­ries of mar­ket­ing and pro­mo­tional sup­port ini­tia­tives the com­pany would un­der­take over the next few months as part of their part­ner­ship to in­clude in-store, ra­dio and dig­i­tal pro­mo­tions in Do­minica and the French West Indies.

Dur­ing the launch, three of the artists carded to grace the main stage were an­nounced. They are gui­tarist Cameron Pierre, the band Soft and élan parlé a Trinida­dian-based mu­sic en­sem­ble.

In its short ex­is­tence the Jazz ’n Cre­ole fes­ti­val has al­ready fea­tured two Grammy award-win­ning artists on its line-up: An­gelique Kidjo and Mar­low Rosado, and there have been many more of lo­cal, re­gional, and in­ter­na­tional ac­claim. Over the next few weeks, DDA will re­veal the rest of the line-up and fringe part­ner lo­ca­tions across the is­land. Per­ma­nent Sec­re­tary in the Min­istry of Tourism & Ur­ban Re­newal, Mr. Ger­ard Jean-Jac­ques, en­cour­aged pa­tron­age of the fes­ti­val ei­ther through at­ten­dance or busi­ness part­ner­ship.

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