Olivia Saun­ders unveils ‘Tomato Eco­nom­ics’ in new book

The Star (St. Lucia) - - LOCAL -

Are there re­ally in­suf­fi­cient re­sources avail­able on the planet to sus­tain the cur­rent needs of hu­man­ity? Au­thor Olivia Saun­ders coun­ters the pre­vail­ing view of scarcity that throws the world into a frenzy of com­pe­ti­tion and greed, dar­ing read­ers to em­brace ‘Tomato Eco­nom­ics’ and shift their per­spec­tive to see the re­al­ity of the world’s cur­rent eco­nomic sit­u­a­tion.

Saun­ders presents her chal­lenge boldly and in no un­cer­tain terms. In clear lan­guage that even the most in­ex­pe­ri­enced lay­man can pen­e­trate, Saun­ders presents a lu­cid, rea­soned ar­gu­ment for a new way to see the world’s re­sources and par­tic­u­larly the peo­ple who use them.

By deny­ing the pre­vail­ing view of scarcity, which forces a pat­tern of de­hu­man­iz­ing com­pe­ti­tion, ‘Tomato Eco­nom­ics’ ex­plains how the eco­nom­ics of abun­dance re­ori­ents the way hu­man be­ings re­late to each other, their com­mu­ni­ties and the world. By em­brac­ing ‘Tomato Eco­nom­ics’, the book dares read­ers to see the truth: there is more than enough - there is abun­dance.

Mak­ing a shift into the al­ter­na­tive sce­nario of abun­dance, ar­gues Saun­ders, in­evitably prompts a re­boot­ing of ex­ist­ing eco­nomic struc­tures and func­tions to con­form to the prin­ci­ple of abun­dance. What fol­lows is a less­en­ing of the de­pri­va­tion and suf­fer­ing that nat­u­rally erupts as a con­se­quence of the ‘scarcity’ eco­nomic mod­els. This pro­hu­man­ity par­a­digm shift, the au­thor be­lieves, is what is needed to solve an ar­ray of is­sues and prob­lems that arise from the as­sump­tion that there is not enough.

“Tra­di­tional ‘so­lu­tions’ are not pro­duc­ing de­sired re­sults. Too much of hu­man­ity is liv­ing in con­di­tions of de­pri­va­tion. The time is now to re­con­sider how eco­nom­ics and economies are struc­tured and func­tion,” says Saun­ders.

En­tirely thought-pro­vok­ing with re­search-backed ev­i­dence sup­port­ing its ar­gu­ment, “Tomato Eco­nom­ics” of­fers an in-depth look at the root of cru­cial com­mu­nity, na­tional and world is­sues, by pre­sent­ing pierc­ing in­sights for a dif­fer­ent kind of eco­nom­ics and econ­omy.

The book will be launched on Tues­day 17th May, 10 am at the Sir Arthur Lewis Com­mu­nity Col­lege where Olivia Saun­ders is Prin­ci­pal.

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