Heineken Spreads the Love for Jazz & Arts Silver Jubilee
For the 25th anniversary of the recently concluded Saint Lucia Jazz & Arts Festival, Heineken, one of the original sponsors of the festival, was again gold sponsor as well as the official beer for the April 29 to May 8 event.
According to the Heineken brand manager, Gaius Harry, apart from being a proud original sponsor, Heineken was happy to make this year’s event even more special for consumers and festival patrons.
“One of the things that we are quite pleased about is that we were able to spread the love of the Saint Lucia Jazz & Arts Festival across the island,” Harry said. “Quite apart from having a presence at every Jazz event, we were happy to stage activities like Jazz on the Pier in Soufriere as well as activities at Island Breeze in Vieux Fort leading up to the main-stage event,” Harry added.
Heineken was also pleased with the partnership for events such as Jazz on the Square in Castries, Soufriere Jazz, Marigot Jazz and other community events during the ten-day festival. Heineken was further a proud sponsor of the second annual Salsa
The Heineken ladies welcoming guests to be pampered at the VIP Gold Pass Pavilion at Pigeon Island.