JICA/JOCV SAINT LU­CIA OF­FICE AN­NOUNCES ITS FIRST TWO TRAIN­ING COUR­SES FOR FY 2016

The Star (St. Lucia) - - LOCAL TLCSLU.COM -

The Ja­pan In­ter­na­tional Co­op­er­a­tion Agency (JICA) is proud to an­nounce its first two train­ing cour­ses un­der the Knowl­edge Co-Cre­ation Pro­grams (KCCP) for Fis­cal Year 2016 ti­tled “En­hance­ment of Sus­tain­able Small Is­land Tourism” and “Mer­chan­dize Brand­ing and Mar­ket­ing by Uti­liz­ing Lo­cal Re­sources.”

The first course will ex­am­ine mea­sures to en­hance the com­pet­i­tive­ness of the tourism in­dus­try by learn­ing from Ja­panese prac­tices and ex­am­in­ing sim­i­lar­i­ties spe­cific to small is­lands through dis­cussing and analysing is­sues of the par­tic­i­pat­ing coun­tries.

Par­tic­i­pants on the sec­ond course will ac­quire the knowhow for con­duct­ing ef­fec­tive brand­ing and mar­ket­ing by analysing the mar­ket needs and then de­vel­op­ing the mer­chan­dise de­rived from the mar­ket needs sur­vey and the re­sults of its anal­y­sis.

Ms. An­gela Ge­orge, Se­nior Mar­ket­ing Of­fi­cer - Brand De­vel­op­ment at the Saint Lu­cia Tourist Board and Mr. Esli Lafeuillee, Busi­ness De­vel­op­ment Of­fi­cer at the Small Busi­ness De­vel­op­ment Cen­tre, Depart­ment of the Min­istry of Com­merce, will rep­re­sent Saint Lu­cia at the train­ing cour­ses in Ja­pan.

This fis­cal year, JICA has al­lo­cated nine cour­ses to Saint Lu­cia in the ar­eas of fish­eries, dis­as­ter and en­vi­ron­men­tal man­age­ment, solid waste man­age­ment, tourism and pri­vate sec­tor de­vel­op­ment.

Esli Lafeuillee and An­gela Ge­orge.

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