El Do­rado Of­fi­cial Spirit and Cel­e­bra­tion Part­ner of CPL

The Star (St. Lucia) - - LOCAL -

The par­ty­ing will con­tinue here im­me­di­ately fol­low­ing the cli­max of Saint Lu­cia’s Car­ni­val on Tues­day July 19th. The next big event to hit lo­cal shores is the Caribbean Premier League (CPL) T20 de­scribed as the big­gest party in sports. And, to cel­e­brate the event, once again El Do­rado Rum will be dis­trib­uted here by Peter & Com­pany Dis­tri­bu­tion (PCD).

CPL T20 kicks off in Saint Lu­cia on Thurs­day July 21st when the Saint Lu­cia Zouks come up against the St. Kitts & Ne­vis Pa­tri­ots from 6pm at the Dar­ren Sammy Cricket Ground. The games are ex­pected to bring all the fun and ex­cite­ment that comes with T20, with El Do­rado Rum adding to that mix. El Do­rado, the world’s num­ber one and award-win­ning rum, will con­tinue to be the “Of­fi­cial Spirit” and “Cel­e­bra­tion Part­ner” of the HERO CPL T20 tour­na­ment.

“This year we prom­ise an even greater en­gage­ment with our fans and you can ex­pect that there will be new and in­ter­est­ing op­por­tu­ni­ties to en­gage with the brand,” said Ger­maine Serieux, Brand Man­ager for El Do­rado Rum. Ac­cord­ing to Serieux, El Do­rado is happy to part­ner with the CPL, as the feed­back from con­sumers has been great in the past and lead­ing up to this se­ries. “El Do­rado fans are ex­tremely ex­cited about our ‘Roll with the Mas­ters’ on­line pro­mo­tion where you can pur­chase any bot­tle of El Do­rado and qual­ify for weekly draws to win prod­ucts and tick­ets to the games” Serieux ex­plained.

The El Do­rado brand man­ager fur­ther stated that PCD is look­ing for­ward to the matches sched­uled to take place start­ing this Thurs­day, July 21st. The Zouks will come up against the Bar­ba­dos Tri­dents on Satur­day July 23rd, Guyana Ama­zon Warriors on Sun­day July 24th and Trinidad & Tobago Knight Rid­ers on Tues­day July 26th.

“El Do­rado has been a huge sup­porter of the league from the on­set, and has shared the vi­sion for a uniquely Caribbean sports league that aims to cap­ti­vate the world, and it is with ab­so­lute plea­sure that we are part of what will be the big­gest year of CPL yet,” noted Serieux. “Cricket drives West In­di­ans, gives us an iden­tity and it is pleas­ing to know that HERO CPL has part­nered with the world’s best rum for this tour­na­ment yet again,” he added.

“As we all come out and sup­port those ex­cit­ing games and rally around the teams, we im­plore all fans to en­joy the El Do­rado range re­spon­si­bly and take a huge stance against drink­ing and driv­ing. Let’s make those games fun yet in­ci­dent-free,” Serieux cau­tioned.

Zouks play­ers keep­ing on top of their game.

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