Ups Prize Money for Groovy Crown!

The Star (St. Lucia) - - LOCAL -

Pi­ton Beer has helped up the ante for the Groovy Soca Monarch Com­pe­ti­tion 2016! The an­nounce­ment was made at the re­cent Pi­ton Beer Car­ni­val Spon­sor’s Pre­sen­ta­tion where the Wind­ward and Lee­ward Brew­ery Ltd (WLBL) man­age­ment team laid out ex­cit­ing new ini­tia­tives, pro­mo­tions and col­lab­o­ra­tions for Saint Lu­cia Car­ni­val 2016. While of­fi­cially an­nounc­ing the spon­sor­ship of Pi­ton Beer for Saint Lu­cia Car­ni­val, Mar­ket­ing Man­ager Thomas Leonce de­scribed the re­la­tion­ship be­tween the two en­ti­ties as a per­fect match, adding that Pi­ton Beer is now syn­ony­mous with Saint Lu­cia Car­ni­val.

“Our sup­port for Car­ni­val has gone through its own meta­mor­pho­sis in or­der to as­sist the growth of Car­ni­val and en­cour­age lo­cals and vis­i­tors to be en­ticed to par­tic­i­pate. Also we en­cour­age unique events that com­ple­ment the fixed events on the Car­ni­val cal­en­dar to en­sure pa­trons re­mem­ber that Pi­ton is the Beer of Saint Lu­cia - Sa nous menm!”

Pi­ton Brand Man­ager Sylvester Henry then shared the thrilling news about the brand’s deep­en­ing part­ner­ship with the Car­ni­val Plan­ning and Man­age­ment Agency (CPMA).

“For the first time Pi­ton is an­nounc­ing ti­tle spon­sor­ship of the Groovy and Power Soca Monarch,” Henry said to a round of ap­plause from the au­di­ence. “For the artistes this also means an in­crease in prize money for the Groovy Crown from $10,000 to the win­ner walk­ing away with a whop­ping $20,000! And the over­all prize money in all cat­e­gories will also be in­creased.”

Also speak­ing at the re­cent event was Di­rec­tor of Car­ni­val Teddy Fran­cis who was elated at the con­tin­ued sup­port of the brand for Car­ni­val.

“Pi­ton is the orig­i­nal spon­sor of Car­ni­val,” said Fran­cis. “They were bold 20 years ago and con­tinue to be bold now. Ev­ery com­mu­nity has been touched in some way and we have a sense that Pi­ton is aware of ar­eas of growth, what Car­ni­val needs and the con­fi­dence they have shown has been tremen­dous. We thank Pi­ton for this in­vest­ment as well as al­ways hav­ing ideas and a vi­sion for the growth of the fes­ti­val!”

Min­is­ter for Cul­ture Le­nard Montoute ap­plauded Pi­ton for the in­creased spon­sor­ship for Saint Lu­cia Car­ni­val and added that the arts have to be nour­ished with the nec­es­sary re­sources in or­der to grow.

“It is our in­ten­tion to part­ner with cor­po­rate en­ti­ties like WLBL to grow Saint Lu­cia Car­ni­val,” noted the Min­is­ter who also spoke to the de­vel­op­ment of other ac­tiv­i­ties dur­ing the sum­mer months to en­cour­age per­sons to visit Saint Lu­cia. “I want to en­cour­age Pi­ton Beer to con­tinue along the right path of in­creas­ing their sup­port for this fes­ti­val and I know we are go­ing to have a great Car­ni­val 2016.”

Sev­eral pre­sen­ta­tions were made at the event to the CPMA, Car­ni­val Bands and event or­ga­niz­ers.

En­joy Pi­ton re­spon­si­bly!

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