CIBC FirstCaribbean New Busi­ness Debit Card

The Star (St. Lucia) - - LOCAL - By Michele-Lau­ren Hack­shaw

CIBC FirstCaribbean has an­nounced the launch of its new pay­ment so­lu­tion for busi­ness own­ers, the CIBC FirstCaribbean bi­z­lineTM Visa Busi­ness Debit Card. Saint Lu­cia is one of the first mar­kets in the Caribbean to pro­vide the new prod­uct, made avail­able to cus­tomers as of July 18th.

The card has been de­signed ex­clu­sively for own­ers of small and medium-sized busi­nesses to al­low them to con­ve­niently make busi­ness pur­chases and pay­ments us­ing funds de­ducted di­rectly from their linked busi­ness bank ac­count at CIBC FirstCaribbean. Us­ing the card, cus­tomers will be able to make busi­ness pur­chases and pay­ments wher­ever Visa cards are ac­cepted, whether lo­cally or in­ter­na­tion­ally.

Card­hold­ers will also be able to bet­ter man­age and track their fi­nances as re­ceipts will be pro­vided for each pur­chase and all their trans­ac­tions will be de­tailed on their ac­count state­ments, which they can mon­i­tor via CIBC FirstCaribbean's free In­ter­net bank­ing ser­vice. Card­hold­ers will also en­joy built-in in­sur­ance pro­tec­tion on their pur­chases as well as pro­tec­tion from unau­tho­rised charges.

Ac­cord­ing to the Di­rec­tor of Busi­ness Bank­ing, Wil­liam Wright, the card will pro­vide cus­tomers with an ad­di­tional chan­nel to bet­ter man­age their busi­ness funds with more con­ve­nience and more con­trol, at a lower cost.

“The in­tro­duc­tion of the card aligns with the bank's over­all strat­egy for 2016 and beyond, to grow the busi­ness while trans­form­ing the bank­ing ex­pe­ri­ence of its cus­tomer. The card en­hances CIBC FirstCaribbean's busi­ness bank­ing prod­uct suite. Cus­tomers are in­vited to visit their near­est branch to learn if this card is ideal for them or they can speak to their Busi­ness Bank­ing Of­fi­cer to ob­tain the card. There is no ap­pli­ca­tion fee and no credit ap­pli­ca­tion is needed.”

A ser­vice fee of US$6 is payable monthly. Should one choose to ap­ply for the card be­fore September 30th, CIBC FirstCaribbean will waive the ser­vice fee for the first three months. The bank is also of­fer­ing a chance to win a re­turn air­line ticket to Mi­ami!

CIBC FCIB Coun­try Man­ager, Ladesa James-Wil­liams along­side Wil­lian Wright, Di­rec­tor, Busi­ness Bank­ing.

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