Dig­i­cel Con­grat­u­lates Zouks on Vic­tory at Daren Sammy Cricket Sta­dium

The Star (St. Lucia) - - LOCAL -

As a ma­jor part­ner in the Caribbean Premier League (CPL), Dig­i­cel has, for the fourth con­sec­u­tive year, main­tained its sup­port for the big­gest party in sport. Pre­ceded by the of­fi­cial nam­ing cer­e­mony of the Daren Sammy Cricket Ground, and the in­duc­tion of the John­son Charles Stand on Thurs­day July 21st, Saint Lu­cia hosted its highly an­tic­i­pated first game be­tween the St. Lu­cia Zouks and the St. Kitts Pa­tri­ots.

Bat­ting in the first in­nings, the St. Lu­cia Zouks set a to­tal of one hun­dred and sev­enty-four runs, a com­pet­i­tive score for the St. Kitts Pa­tri­ots to chase. Saint Lu­cians cheered with pride as Cap­tain of the St. Lu­cia Zouks and Dig­i­cel Am­bas­sador, Daren Sammy, cre­ated his­tory by be­ing the first player to score a half cen­tury at the newly re­named grounds. Sammy also top scored for Zouks with his fifty-nine runs and walked away with the hon­ourary ti­tle of Man of the Match.

Hav­ing launched its monthly Text to Win pro­mo­tion on July 1st, Dig­i­cel re­warded over two hun­dred cus­tomers with tick­ets and cricket sur­vival packs to the var­i­ous CPL matches. This af­forded the many win­ners the op­por­tu­nity to sup­port the St. Lu­cia Zouks and wit­ness cricket played louder.

Cus­tomers raised their bats and sang high praises to Dig­i­cel for the tick­ets and the op­por­tu­nity to wit­ness world­class crick­eters com­pete at the high­est level.

One of the win­ners, Miss Jes­sica Ge­orge, was par­tic­u­larly ex­cited by the op­por­tu­nity say­ing, “I have been a cricket fan all my life. I still can’t be­lieve these megas­tars will be at arms-length from me. A big thank you to Dig­i­cel; you have raised the level of cus­tomer ap­pre­ci­a­tion in this mar­ket.”

Dig­i­cel Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive, Miss Louise Vic­tor, said, “Dig­i­cel ex­tends huge con­grat­u­la­tions to the St. Lu­cia Zouks on their vic­tory and for reignit­ing the flame for their sup­port­ers at home. We also cel­e­brate with our am­bas­sadors and lo­cal heroes Daren and John­son, on the of­fi­cial nam­ing of the Daren Sammy Cricket Ground and the John­son Charles Stand. We would like to fur­ther con­grat­u­late Daren for his con­tin­ued demon­stra­tion of leadership on the field and his abil­ity to have car­ried the Zouks through to vic­tory.”

Miss Vic­tor added,“As a com­pany we are elated to have made our con­tri­bu­tion in en­sur­ing that Saint Lu­cians were a part of this his­toric mo­ment; this is all a part of our over­ar­ch­ing mar­ket­ing cam­paign, ‘Bring the Beat’, and what bet­ter way to bring the beat than with our beloved cus­tomers. The CPL has grown from strength to strength over the years and giv­ing our cus­tomers the op­por­tu­nity to be a part of this trans­for­ma­tion means a lot to us.”

Dig­i­cel en­cour­ages Saint Lu­cians to come out in large num­bers to con­tinue to sup­port the St. Lu­cia Zouks and, by ex­ten­sion, the Caribbean Premier League.

Daren Sammy and the St. Lu­cia Zouks, on their home turf, cel­e­brate their vic­tory over the St. Kitts Pa­tri­ots.

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