Dig­i­cel Launches Back to School and Em­pow­ers Youth Through Sum­mer Pro­grammes

The Star (St. Lucia) - - LOCAL -

As thousands of St. Lu­cian stu­dents get set for the new school year 2016-2017, Dig­i­cel has launched yet another ex­cit­ing com­mer­cial of­fer to get kids ready for Back to School and as­sist par­ents with school ex­penses. Dubbed ‘Bring the Beat for Back to school’, Dig­i­cel’s Au­gust pro­mo­tion will re­ward eight lucky cus­tomers with prizes of five hun­dred dol­lar school vouch­ers plus back­packs loaded with sta­tion­ary. Ad­di­tion­ally, over two hun­dred cus­tomers will also get a chance to win Dig­i­cel Back to School back­packs, lunch bags, pen­cil cases, ex­er­cise books, school sup­plies and more. To qual­ify for this pro­mo­tion, cus­tomers need to sim­ply top up with $10 or more or pur­chase a smart­phone from the new range of Dig­i­cel DL smart­phones.

Cus­tomers will also get the chance to Bring the Beat for Back to School for Dig­i­cel’s Au­gust Text to Win pro­mo­tion. To par­tic­i­pate, both pre­paid and post­paid cus­tomers sim­ply text ‘SCHOOL’ to 7171’ for their chance to win a brand new lap­top. Marketing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Miss Louise Vic­tor, com­mented on the launch of this new pro­mo­tion, say­ing; “As a com­pany with a strong so­cial con­science, we are cog­nizant of the eco­nomic pres­sures that some fam­i­lies may have to en­dure in pre­par­ing their kids for back to school, hence the com­po­si­tion of our prizes for this Back to School pro­mo­tion. We be­lieve that five hun­dred dol­lars plus school sup­plies and sta­tion­ary can un­doubt­edly go a long way in help­ing to equip a child for the new school year. Ad­di­tion­ally, in this ad­vanced era of ed­u­cat­ing and teach­ing us­ing in­creas­ingly new tech­no­log­i­cally savvy meth­ods, we be­lieve the prize of a lap­top for the Text to Win com­po­nent of this cam­paign is very fit­ting. We there­fore en­cour­age all cus­tomers to take ad­van­tage of this pro­mo­tion as there is truly some­thing for everyone.”

Dig­i­cel is also con­tribut­ing pos­i­tively to the lives of young peo­ple dur­ing the school sum­mer break across the is­land through var­i­ous part­ner­ships with a host of sum­mer pro­grams. His­tor­i­cally, Dig­i­cel has part­nered with var­i­ous na­tional or­ga­ni­za­tions, com­mu­nity groups and vol­un­tary groups in the ex­e­cu­tion of their sum­mer pro­grams in var­i­ous com­mu­ni­ties, and 2016 is no dif­fer­ent. Camp La­jwa, or­ga­nized by the Na­tional Coun­cil for Per­sons with Dis­abil­i­ties, Sports Academy Sum­mer Camp, Kidznet Sum­mer Camp, Babon­neau Com­mu­nity Sum­mer Camp and the Cul­tural De­vel­op­ment Sum­mer Arts Pro­gramme are all re­cip­i­ents of sup­port from Dig­i­cel in the ex­e­cu­tion of their pro­grams.

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