Nestlé Jump Starts Youth Toward Healthy Lifestyles
The development of Youth and Sports in Saint Lucia has received a further boost with the launch of the Nestlé ‘Jumpstart' Programme. The initiative, which was launched last Tuesday, is a region-wide undertaking that marries sports and nutrition.
Come September 24, over 200 children will gather at the Gros Islet Secondary School grounds where Nestlé and its local handlers Massy Distribution will host the MILO Jumpstart Sport and Nutrition Clinics.
There is a registration process which will take place on the morning of the event from 9:00am but parents are advised that they can pre-register their young sports enthusiasts at Massy Distribution's Head Office.
“Milo Jumpstart is really an event for the entire family so we encourage parents to bring their children between the ages of 7 and 16. We have already completed executions for Milo Jumpstart in St. Vincent, Belize, Barbados, Trinidad and Tobago and Guyana and I'm pleased that we are able to bring this project to Saint Lucia for Nestlé in collaboration with Massy Distribution,” said Keenan Charles, Marketing representative for the Nestlé brand.
Mr. Gregory Lubin, St Lucia Athletic Association Coach, has endorsed the programme. He said, “The Milo Jumpstart programme is getting our children physically active. We're taking them outdoors and teaching them new skills while having a good time and building team spirit. These are skills that they will use not only on the day of the event but also when they return home, and I think this is an important factor of this initiative.”
Nutrition is an equally important factor for the programme and for that Nestlé has commissioned local nutritionist Azelia Glace who cited recent Caribbean Public Health Agency (CARPHA) statistics which warned that Caribbean youth are in the midst of a “childhood obesity epidemic” despite dramatic overall health improvements.
“CARPHA said statistics show that at least one in every five children carries unhealthy weight and risks developing non-communicable diseases (NCDs) like diabetes and cardiovascular ailments later in life,” the nutritionist said.
She indicated that with physical activities and proper nutrition, the core components of the Nestlé Jumpstart programme, the future of Caribbean youth could be among the brightest in the world.
“Through the Jumpstart Programme, which includes two core pillars on proper nutrition and exercise, some of the core messages that will be shared with our children and their families include tips on staying in shape and getting active,” Glace said.
The Jumpstart Programme sits on four pillars overall. These include nutrition, exercise, team-oriented learning and academics.
General Manager for Massy Distribution St. Lucia, Ms. Cyd Luk Pat, said, “Together, the four pillars will work to help prepare youth for their future roles as active members contributing positively to society.”
Keenan Charles. Over 200 of the nation's youth will benefit from Milo's free nutrition and sports clinic next weekend.