CIBC FIRSTCARIBBEAN RAISES OVER USD $350,000 FOR CAN­CER, SET TO HOST ITS FIFTH WALK FOR THE CURE

The Star (St. Lucia) - - LOCAL -

One of the re­gion’s largest can­cer fundrais­ers is less than three weeks away and so far has raised over USD $350,000 in sup­port of can­cer care and aware­ness.

Now in its fifth year, CIBC FirstCaribbean’s Walk for the Cure will see thou­sands of walk­ers and run­ners across the 16 ter­ri­to­ries where the bank is lo­cated, con­vert­ing ma­jor high­ways into seas of pink and white over the week­end of Oc­to­ber 1st and 2nd, 2016.

The walk, which is held in part­ner­ship with can­cer care or­gan­i­sa­tions in each ter­ri­tory, has set a tar­get of rais­ing USD $500,000 this year, all of which will be do­nated to those or­gan­i­sa­tions to as­sist with the pur­chase and main­te­nance of equip­ment used in the di­ag­no­sis and treat­ment of can­cer pa­tients.

The funds are also used to pro­vide as­sis­tance, care and coun­selling to pa­tients and their fam­i­lies as well as to raise aware­ness through ed­u­ca­tion cam­paigns across the re­gion.

Over the past four years the bank has raised over USD $1 mil­lion from the event pri­mar­ily sup­ported by gen­er­ous cor­po­rate donors and di­verse fundrais­ing ac­tiv­i­ties and events hosted by staff mem­bers.

This year the bank’s busi­ness in Saint Lu­cia has part­nered with Dig­i­cel (Gold Spon­sor) and Be­yond Lim­its De­sign and Con­struc­tion (Bronze Spon­sor), as well as Brawo, Courts, La Borde’s Gym, Pink Plan­ta­tion House, Sea Is­land Cot­ton Shop, Sugar Beach - A Viceroy Re­sort, Touch Ther­a­pies Day Spa and Vel’s Fit­ness Cen­tre to stage the Walk for the Cure. Pro­ceeds from the Walk for the Cure will sup­port Faces of Can­cer and the Saint Lu­cia Can­cer So­ci­ety.

This year’s walk is ex­pected to at­tract even more par­tic­i­pants as the bank has un­veiled a new regis­tra­tion web­site where per­sons can reg­is­ter as well as en­cour­age oth­ers to reg­is­ter and do­nate to the cause by log­ging on to: http://cibcf­cib­walk­forthe­cure.cau­sevox.com/

Co-Chairs for this year’s walk, CIBC FirstCaribbean Ex­ec­u­tives, Trevor Torzsas and Mark St. Hill, praised the fund-rais­ing ef­forts of the bank’s staff and the en­thu­si­as­tic sup­port of the busi­ness com­mu­nity who have been com­ing on board as spon­sors.

They were also op­ti­mistic that the new web­site will in­crease their abil­ity to raise funds for Caribbean peo­ple af­fected by can­cer.

“Par­tic­i­pants in our an­nual Walk for the Cure can use the site not only to reg­is­ter for the walk, but to make do­na­tions to the cause, and en­cour­age oth­ers to do­nate.

“With this site in our ar­se­nal of pro­mo­tional tools, we’ve en­tered the big leagues of fund-rais­ing, which is sure to drive the amount we are rais­ing to sup­port can­cer pa­tients in the re­gion, into record levels yet again!” the Co-Chairs said.

They added: “With this new site, we ex­pect to ex­ceed our tar­get of $500,000 sig­nif­i­cantly. For us that is ex­tremely sat­is­fy­ing as it means we will now be able to con­trib­ute even more to the wor­thy or­gan­i­sa­tions across the Caribbean who work ev­ery day to sup­port those who re­ceive a di­ag­no­sis of can­cer, as well as their fam­i­lies. Ev­ery cent we raise goes to­wards that goal in some way – not many fund-rais­ing ef­forts can make that claim, so we are very proud of that.”

In ad­di­tion to the web­site, par­tic­i­pants can go to any CIBC FirstCaribbean branch around the re­gion and sign up for the walk or make a con­tri­bu­tion.

The walk is also held to co­in­cide with the Cana­dian Breast Can­cer Foun­da­tion’s CIBC Run for the Cure spon­sored by the bank’s par­ent com­pany, CIBC. CIBC has been sup­port­ing this event for more than 20 years, do­nat­ing mil­lions to breast can­cer re­search in Canada.

Breast can­cer sur­vivor, spon­sors and or­gan­is­ers at the launch on Mon­day of this year’s Walk for the Cure fundraiser.

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