WLBL EN­COUR­AGES EVERY­ONE TO EN­JOY RE­SPON­SI­BLY AS THEY JOIN THE WORLD IN OB­SERV­ING ER DAY

The Star (St. Lucia) - - LOCAL -

Wind­ward and Lee­ward Brew­ery Lim­ited (WLBL), a part of the Heineken Com­pany, has joined global part­ners in ob­serv­ing En­joy Re­spon­si­bly Day (ER Day) 2016. Held in some coun­tries on Septem­ber 16, but on Septem­ber 23 in Saint Lu­cia, ER day was de­vel­oped by Heineken in 2014 to raise aware­ness about the im­pact of al­co­hol abuse and to work to­gether with other in­dus­try part­ners to make drink­ing in mod­er­a­tion so­cially ac­cept­able.

“En­joy Re­spon­si­bly Day is a day ded­i­cated to the re­spon­si­ble con­sump­tion of al­co­holic bev­er­ages and tar­gets em­ploy­ees and ex­ter­nal stake­hold­ers lo­cally, re­gion­ally and glob­ally. We at WLBL are proud to join the global thrust to in­crease the aware­ness of re­spon­si­ble con­sump­tion and the reach and im­pact of al­co­hol re­spon­si­bil­ity ini­tia­tives. We are ex­tremely pleased to part­ner with fel­low lo­cal man­u­fac­turer St. Lu­cia Dis­tillers Ltd. (SLD) and lo­cal al­co­hol bev­er­age dis­trib­u­tor Peter & Com­pany Dis­tri­bu­tion on this and fu­ture ini­tia­tives. We are com­mit­ted to en­gag­ing and ed­u­cat­ing not only our em­ploy­ees and their fam­i­lies but also mem­bers of the pub­lic on mak­ing mod­er­ate drink­ing a so­cial norm,” stated Fay­ola Fer­di­nand, Cor­po­rate Re­la­tions Man­ager.

WLBL and SLD have worked to­gether in the past through the St. Lu­cia Al­co­hol Bev­er­age As­so­ci­a­tion (SLABA), which was cre­ated to stream­line the mar­ket­ing and ad­ver­tis­ing ac­tiv­i­ties of pro­duc­ers, dis­trib­u­tors and mar­keters of al­co­hol bev­er­ages in Saint Lu­cia.

Join­ing WLBL was Ser­gin John Bap­tiste, Mar­ket­ing Man­ager, St. Lu­cia Dis­tillers Lim­ited who high­lighted, “It was a nat­u­ral pro­gres­sion for us to con­tinue our part­ner­ship with WLBL as we both share com­mon goals and in­ter­ests on this topic. We thank WLBL for ini­ti­at­ing the dis­cus­sions and look for­ward to greater col­lab­o­ra­tion in the fu­ture.”

Ac­tiv­i­ties for ER Day in­cluded a visit to the Brew­ery and talk by Sgt. Faucher of the Traf­fic Depart­ment, Vieux Fort Po­lice Sta­tion as well as a health and well­ness pre­sen­ta­tion by Dr. Christo­pher Beaubrun. Ad­di­tion­ally, em­ploy­ees got a chance to mix and min­gle with the in­vited guests at an af­ter-work so­cial on Fri­day that in­cluded rep­re­sen­ta­tives from St. Lu­cia Dis­tillers Ltd and Peter & Com­pany Dis­tri­bu­tion.

Also par­tic­i­pat­ing in ER Day, Dex­ter Per­cil, Se­nior Sales and Mar­ket­ing Man­ager, Peter and Com­pany Dis­tri­bu­tion, said, “To­gether, Peter & Com­pany, WLBL and Dis­tillers can have a greater im­pact on high­light­ing the gains of con­sum­ing al­co­hol in mod­er­a­tion and ad­dress is­sues such as un­der-age drink­ing, and drink­ing and driv­ing. This is why a day like ER Day is im­por­tant to cre­ate the un­der­stand­ing nec­es­sary on how over-con­sump­tion can im­pact not only you but your fam­ily and friends. I will echo Ser­gin in thank­ing WLBL for open­ing and lead­ing dis­cus­sions and you can look for­ward to greater col­lab­o­ra­tion from all of us.”

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