Magnum makes its Mark in Saint Lucia with Mega Concert Tonight
You may have already noticed the name Magnum emblazoned across branded vehicles, billboards and posters here in Saint Lucia. Well, in case you have not, all of that is about to change as Magnum Tonic Wine, distributed by Peter & Company Distribution (PCD) is about to make a big splash across the island at a number of events here. One such event will take place tonight featuring Jamaican and Saint Lucian Dancehall artistes as the brand continues to champion its popularity in the Jamaican dancehall culture.
Since being introduced here in Saint Lucia, Magnum Tonic Wine has become the life of many parties and events and the intention is for the brand to grow its association here with events and the DJ culture.
According to Denver Alcee, Brand Manager for Magnum at PCD, the excitement with the brand across Saint Lucia is testament to the work being done by the team.
Rowena Anderson, Regional Trade Marketing manager at J Wray & Nephew, distributor in Jamaica says the company recognises Saint Lucia as a key market for growth and innovation for Magnum and is here to showcase Magnum as a powerful brand associated with the dancehall culture.
Tonight Magnum is the title sponsor for one of the biggest dancehall events to hit local shores in recent times: Park Jam Explosion. Spice, the flamboyant and popular female dancehall artiste from Jamaica will be on stage. Jahmeil, Masicka, Austin James and Kallum, all of Jamaica, will also perform. Scheduled for Gaiety on Rodney Bay, Park Jam Explosion will also feature some of Saint Lucia’s hottest artistes including Mac 11, Bossla, Blac Boy and Messi plus DJs Litchie Sounds, DJ Cleus, Hersheys the Entertainer and A1 Jugglers.
The Magnum girls will be here from Jamaica to encourage patrons to share a piece of the Magnum culture at the Park Jam Explosion this evening.
The presence of Magnum at the event is expected to not only enhance the ambience but the experience of dancehall music fans through various specials and promotions.