Magnum makes its Mark in Saint Lu­cia with Mega Con­cert Tonight

The Star (St. Lucia) - - LOCAL -

You may have al­ready no­ticed the name Magnum em­bla­zoned across branded ve­hi­cles, bill­boards and posters here in Saint Lu­cia. Well, in case you have not, all of that is about to change as Magnum Tonic Wine, dis­trib­uted by Peter & Com­pany Dis­tri­bu­tion (PCD) is about to make a big splash across the is­land at a num­ber of events here. One such event will take place tonight fea­tur­ing Ja­maican and Saint Lu­cian Dance­hall artistes as the brand con­tin­ues to cham­pion its pop­u­lar­ity in the Ja­maican dance­hall cul­ture.

Since be­ing in­tro­duced here in Saint Lu­cia, Magnum Tonic Wine has be­come the life of many par­ties and events and the in­ten­tion is for the brand to grow its as­so­ci­a­tion here with events and the DJ cul­ture.

Ac­cord­ing to Den­ver Al­cee, Brand Man­ager for Magnum at PCD, the ex­cite­ment with the brand across Saint Lu­cia is tes­ta­ment to the work be­ing done by the team.

Rowena An­der­son, Re­gional Trade Mar­ket­ing man­ager at J Wray & Nephew, dis­trib­u­tor in Ja­maica says the com­pany recog­nises Saint Lu­cia as a key mar­ket for growth and in­no­va­tion for Magnum and is here to show­case Magnum as a pow­er­ful brand as­so­ci­ated with the dance­hall cul­ture.

Tonight Magnum is the ti­tle spon­sor for one of the big­gest dance­hall events to hit lo­cal shores in re­cent times: Park Jam Ex­plo­sion. Spice, the flam­boy­ant and pop­u­lar fe­male dance­hall artiste from Ja­maica will be on stage. Jah­meil, Ma­sicka, Austin James and Kal­lum, all of Ja­maica, will also per­form. Sched­uled for Gai­ety on Rod­ney Bay, Park Jam Ex­plo­sion will also fea­ture some of Saint Lu­cia’s hottest artistes in­clud­ing Mac 11, Bossla, Blac Boy and Messi plus DJs Litchie Sounds, DJ Cleus, Her­sheys the En­ter­tainer and A1 Jug­glers.

The Magnum girls will be here from Ja­maica to en­cour­age pa­trons to share a piece of the Magnum cul­ture at the Park Jam Ex­plo­sion this evening.

The pres­ence of Magnum at the event is ex­pected to not only en­hance the am­bi­ence but the ex­pe­ri­ence of dance­hall music fans through var­i­ous spe­cials and pro­mo­tions.

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