Dig­i­cel Con­tin­ues to Sup­port Cre­ole Her­itage Month

The Star (St. Lucia) - - LOCAL -

With the Cre­ole month of­fi­cially here, Dig­i­cel con­tin­ues to con­trib­ute to na­tional de­vel­op­ment through sup­port of Saint Lu­cia’s cul­tural her­itage. Oc­to­ber is cel­e­brated in­ter­na­tion­ally as Cre­ole Her­itage Month and was of­fi­cially launched here at Morne Pleas­ant at the Folk Re­search Cen­tre (FRC) grounds on Sun­day Septem­ber 25th with the host­ing of a mini Jounen Kwéyòl.

Dig­i­cel is yet again poised to sup­port an­other sta­ple on the Cre­ole Her­itage Month cal­en­dar: the ninth an­nual Ok­to­ber­fest en Kwéyòl is now set for Sun­day Oc­to­ber 9th, 2016 at its new venue, the Beause­jour Prom­e­nade.

Ok­to­ber­fest is a colour­ful fes­tive cel­e­bra­tion of food, drinks, arts, and craft,s and has be­come an an­nual tra­di­tion cel­e­brated around the world. This year’s fes­ti­val will fea­ture a wide as­sort­ment of cre­ole cui­sine and drink, as well as an im­pres­sive en­ter­tain­ment lineup in­clud­ing Fea­tured Artist Bod Guib­ert, out of Mar­tinique, Se­cret Band, Avot Se­vis, Lu­cian Ku­doro Artists, Ras Africa, Ron­ald ‘Boo’ Hink­son and DYP Band.

Louise Vic­tor, Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, spoke at the press launch of Ok­to­ber­fest ear­lier this month of the com­pany’s con­tin­ued in­vest­ment in cul­ture. “Dig­i­cel is in­deed pleased to con­tinue to be a ma­jor pa­tron of Saint Lu­cia’s cul­tural de­vel­op­ment. Our sup­port and in­vest­ment year round in cul­tural ob­ser­va­tions and cel­e­bra­tions is one we pride our­selves on and tonight is no dif­fer­ent, as we get set for yet an­other ex­cit­ing jump­start to Oc­to­ber as Cre­ole Her­itage Month. We can­not deny that cre­ole is not just a lan­guage, but it is a spirit and way of life for us as Saint Lu­cians, and our cul­tural iden­tity and preser­va­tion of tra­di­tion is un­doubt­edly crit­i­cal to a peo­ple and a na­tion’s growth.

“We at Dig­i­cel would there­fore like to com­mend Wind­ward and Lee­ward Brew­ery (WLBL) on up­hold­ing the tra­di­tions all while in­fus­ing unique in­no­va­tions to the fes­ti­val with a stel­lar prod­uct of­fer­ing. We pride our­selves on main­tain­ing strong part­ner­ships that help touch, im­pact or cel­e­brate the every­day Saint Lu­cian. WLBL, through events like Ok­to­ber­fest (and through brands like Pi­ton), has a unique way of al­low­ing us to cel­e­brate and im­merse our­selves in all that is au­then­ti­cally Saint Lu­cian: the food, mu­sic, dance, drinks, the feting, com­radery, laugh­ter and more. We look for­ward to this year’s Ok­to­ber­fest be­ing yet an­other stel­lar suc­cess and we en­cour­age all Saint Lu­cians to come kick off Cre­ole Her­itage Month in an ex­hil­a­rat­ing way,” Miss Vic­tor stated.

Ad­vance tick­ets for Ok­to­ber­fest can be pur­chased at The Cell out­lets and WLBL of­fices for only $30. Gates open on Sun­day 9th Oc­to­ber at 2:00 pm.

Sylvester Henry, Pi­ton Brand Man­ager (left) and Louise Vic­tor, Dig­i­cel’s Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive (cen­tre) along­side Thomas Leone, Mar­ket­ing Man­ager WLBL.

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