Digicel Continues to Support Creole Heritage Month
With the Creole month officially here, Digicel continues to contribute to national development through support of Saint Lucia’s cultural heritage. October is celebrated internationally as Creole Heritage Month and was officially launched here at Morne Pleasant at the Folk Research Centre (FRC) grounds on Sunday September 25th with the hosting of a mini Jounen Kwéyòl.
Digicel is yet again poised to support another staple on the Creole Heritage Month calendar: the ninth annual Oktoberfest en Kwéyòl is now set for Sunday October 9th, 2016 at its new venue, the Beausejour Promenade.
Oktoberfest is a colourful festive celebration of food, drinks, arts, and craft,s and has become an annual tradition celebrated around the world. This year’s festival will feature a wide assortment of creole cuisine and drink, as well as an impressive entertainment lineup including Featured Artist Bod Guibert, out of Martinique, Secret Band, Avot Sevis, Lucian Kudoro Artists, Ras Africa, Ronald ‘Boo’ Hinkson and DYP Band.
Louise Victor, Marketing and Communications Executive at Digicel, spoke at the press launch of Oktoberfest earlier this month of the company’s continued investment in culture. “Digicel is indeed pleased to continue to be a major patron of Saint Lucia’s cultural development. Our support and investment year round in cultural observations and celebrations is one we pride ourselves on and tonight is no different, as we get set for yet another exciting jumpstart to October as Creole Heritage Month. We cannot deny that creole is not just a language, but it is a spirit and way of life for us as Saint Lucians, and our cultural identity and preservation of tradition is undoubtedly critical to a people and a nation’s growth.
“We at Digicel would therefore like to commend Windward and Leeward Brewery (WLBL) on upholding the traditions all while infusing unique innovations to the festival with a stellar product offering. We pride ourselves on maintaining strong partnerships that help touch, impact or celebrate the everyday Saint Lucian. WLBL, through events like Oktoberfest (and through brands like Piton), has a unique way of allowing us to celebrate and immerse ourselves in all that is authentically Saint Lucian: the food, music, dance, drinks, the feting, comradery, laughter and more. We look forward to this year’s Oktoberfest being yet another stellar success and we encourage all Saint Lucians to come kick off Creole Heritage Month in an exhilarating way,” Miss Victor stated.
Advance tickets for Oktoberfest can be purchased at The Cell outlets and WLBL offices for only $30. Gates open on Sunday 9th October at 2:00 pm.
Sylvester Henry, Piton Brand Manager (left) and Louise Victor, Digicel’s Marketing and Communications Executive (centre) alongside Thomas Leone, Marketing Manager WLBL.