Pine­hill Do­nates to World Pe­di­atric Project

The Star (St. Lucia) - - COMMENT -

Or­gan­is­ers of the 17th an­nual Pine­hill Fun­walk have ful­filled their com­mit­ment to do­nat­ing part of the pro­ceeds from this year’s event to the “World Pe­di­atric Project”. This year’s Pine­hill Fun­walk was held on Sun­day Au­gust 21, 2016 with the theme “Be part of the move­ment”. The walk, which started near the Saab at Vigie, saw more than five thou­sand par­tic­i­pants walk­ing to the fin­ish line at Pi­geon Point where a num­ber of Health and Life­style en­gage­ments awaited.

A short pre­sen­ta­tion cer­e­mony to the World Pe­di­atric Project was held re­cently in the con­fer­ence room of Peter & Com­pany Distri­bu­tion (PCD). PCD is the dis­trib­u­tor of Pine­hill juices and milk in Saint Lu­cia.

The World Pe­di­atric Project com­prises a large group of ex­pe­ri­enced med­i­cal doctors who pe­ri­od­i­cally visit Saint Lu­cia to as­sist crit­i­cally ill chil­dren in need of life-chang­ing surgery, most of which is done in the United States of Amer­ica. In part­ner­ship with the Min­istry of Health here, the WPP pro­vides ad­vanced sur­gi­cal and di­ag­nos­tic care to Saint Lu­cian young­sters up to the age of twenty-one.

Greg Mathurin, Se­nior Sales and Mar­ket­ing Man­ager at PCD who chaired the pre­sen­ta­tion, said that he was ex­cited about this year’s de­ci­sion for the walk to con­trib­ute to the World Pe­di­atric Project. “There is no greater plea­sure in do­ing some­thing not for your­self but in do­ing some­thing that will ben­e­fit oth­ers; and the sec­tor this project is as­sist­ing is one of the most vul­ner­a­ble sec­tors - kids with life-threat­en­ing ail­ments,” Mathurin de­clared.

CEO of PCD Ri­cardo Leonard spoke of the role the walk has played over the years in en­cour­ag­ing par­tic­i­pants to live health­ier life­styles be­fore, dur­ing and af­ter the event. “This year, thanks to our part­ners and par­tic­i­pants, we have raised funds to do­nate to the World Pe­di­atric Project,” Leonard pro­claimed.

Re­vis­it­ing this year’s walk Krystal Fran­cois, Brand Man­ager for Pine­hill, noted that with over 5,000 par­tic­i­pants recorded in 2016, the walk con­tin­ues to be the na­tion’s largest par­tic­i­pa­tory sport­ing event.

“To­day we are ful­fill­ing our com­mit­ment of mak­ing a do­na­tion to the World Pe­di­atric Project,” Fran­cois said. “This would not be pos­si­ble with­out the com­mit­ment of our spon­sors Dig­i­cel 4G, Blue Waters, RCI, Grace, Farm­ers Choice, Sco­tia Bank, Seven Seas, Choice TV, Win­ners TV, Tours n Travel, Exel Signs, Land­mark Events, Col­gate, Ko­tex, M&C Drug­store and Diquez,” she added.

The suc­cess of the walk ac­cord­ing to her, would also not be pos­si­ble with­out the walk­ers, part­ners, vol­un­teers and staff. “You all play an es­sen­tial role in the suc­cess of the Pine­hill Fun­walk and, as such, we thank you for en­cour­ag­ing ac­tive and healthy life­styles. And so to­day we are able to make a dif­fer­ence in the lives of crit­i­cally ill chil­dren who are in need of life-chang­ing surg­eries,” Fran­cois ex­pressed.

A cheque for EC$5,000 was later pre­sented to rep­re­sen­ta­tives of the World Pe­di­atric Project.

Ce­cile Charles who rep­re­sents the Dove Club, a sup­port­ing group of the World Pe­di­atric Project, spoke at the pre­sen­ta­tion: “We are very thank­ful that Peter and Com­pany has come on board to as­sist the chil­dren of Saint Lu­cia and we will en­sure that this goes a long way to help­ing par­ents who are in need of ex­pen­sive treat­ment for their chil­dren, and so will ben­e­fit from this do­na­tion.”

Dr. Sharon Bel­mar Ge­orge, Of­fi­cer for Health in the Min­istry of Health, com­mended PCD firstly for work­ing with the Min­istry of Health in terms of us­ing the walk to mit­i­gate the im­pact of chronic non­com­mu­ni­ca­ble dis­eases and also for sup­port­ing the WPP. She ex­plained that the WPP had signed a five-year MOU with the Min­istry of Health to pro­vide sup­port to the Min­istry through specialist pe­di­a­tri­cians and sur­geons at no cost to par­ents.

Peter & Com­pany has pledged to con­tinue work­ing with the World Pe­di­atric Project in get­ting the word out about this very wor­thy cause.

Rep­re­sen­ta­tives of Peter & Com­pany Distri­bu­tion and The World Pe­di­atric Project at the cheque pre­sen­ta­tion.

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