Pinehill Donates to World Pediatric Project
Organisers of the 17th annual Pinehill Funwalk have fulfilled their commitment to donating part of the proceeds from this year’s event to the “World Pediatric Project”. This year’s Pinehill Funwalk was held on Sunday August 21, 2016 with the theme “Be part of the movement”. The walk, which started near the Saab at Vigie, saw more than five thousand participants walking to the finish line at Pigeon Point where a number of Health and Lifestyle engagements awaited.
A short presentation ceremony to the World Pediatric Project was held recently in the conference room of Peter & Company Distribution (PCD). PCD is the distributor of Pinehill juices and milk in Saint Lucia.
The World Pediatric Project comprises a large group of experienced medical doctors who periodically visit Saint Lucia to assist critically ill children in need of life-changing surgery, most of which is done in the United States of America. In partnership with the Ministry of Health here, the WPP provides advanced surgical and diagnostic care to Saint Lucian youngsters up to the age of twenty-one.
Greg Mathurin, Senior Sales and Marketing Manager at PCD who chaired the presentation, said that he was excited about this year’s decision for the walk to contribute to the World Pediatric Project. “There is no greater pleasure in doing something not for yourself but in doing something that will benefit others; and the sector this project is assisting is one of the most vulnerable sectors - kids with life-threatening ailments,” Mathurin declared.
CEO of PCD Ricardo Leonard spoke of the role the walk has played over the years in encouraging participants to live healthier lifestyles before, during and after the event. “This year, thanks to our partners and participants, we have raised funds to donate to the World Pediatric Project,” Leonard proclaimed.
Revisiting this year’s walk Krystal Francois, Brand Manager for Pinehill, noted that with over 5,000 participants recorded in 2016, the walk continues to be the nation’s largest participatory sporting event.
“Today we are fulfilling our commitment of making a donation to the World Pediatric Project,” Francois said. “This would not be possible without the commitment of our sponsors Digicel 4G, Blue Waters, RCI, Grace, Farmers Choice, Scotia Bank, Seven Seas, Choice TV, Winners TV, Tours n Travel, Exel Signs, Landmark Events, Colgate, Kotex, M&C Drugstore and Diquez,” she added.
The success of the walk according to her, would also not be possible without the walkers, partners, volunteers and staff. “You all play an essential role in the success of the Pinehill Funwalk and, as such, we thank you for encouraging active and healthy lifestyles. And so today we are able to make a difference in the lives of critically ill children who are in need of life-changing surgeries,” Francois expressed.
A cheque for EC$5,000 was later presented to representatives of the World Pediatric Project.
Cecile Charles who represents the Dove Club, a supporting group of the World Pediatric Project, spoke at the presentation: “We are very thankful that Peter and Company has come on board to assist the children of Saint Lucia and we will ensure that this goes a long way to helping parents who are in need of expensive treatment for their children, and so will benefit from this donation.”
Dr. Sharon Belmar George, Officer for Health in the Ministry of Health, commended PCD firstly for working with the Ministry of Health in terms of using the walk to mitigate the impact of chronic noncommunicable diseases and also for supporting the WPP. She explained that the WPP had signed a five-year MOU with the Ministry of Health to provide support to the Ministry through specialist pediatricians and surgeons at no cost to parents.
Peter & Company has pledged to continue working with the World Pediatric Project in getting the word out about this very worthy cause.
Representatives of Peter & Company Distribution and The World Pediatric Project at the cheque presentation.