Dig­i­cel Launches Ex­cit­ing Cre­ole Pro­mo­tion

The Star (St. Lucia) - - LOCAL -

Cel­e­brate Kwéyòl the Dig­i­cel way!

As part of Dig­i­cel’s ob­ser­vance of Cre­ole Her­itage Month in Oc­to­ber, the re­gion’s lead­ing telecom­mu­ni­ca­tions and en­ter­tain­ment com­pany has un­veiled its new and ex­cit­ing pro­mo­tion to co­in­cide with the in­ter­na­tional cul­tural ob­ser­va­tion. Dubbed the ‘Lu­cian Cre­ole Word Game’, the pro­mo­tion, which will run un­til Oc­to­ber 25th, is open to all Dig­i­cel cus­tomers, post­paid and pre­paid. The pro­mo­tion will re­ward one lucky Dig­i­cel cus­tomer with the grand prize of an ex­hil­a­rat­ing Cre­ole Day VIP Ex­pe­ri­ence when they sim­ply text the word ‘KWEYOL’ to 7171.

The Cre­ole Word Game aims to help in­crease and chal­lenge par­tic­i­pants’ knowl­edge of Saint Lu­cia’s sec­ond lan­guage, Cre­ole, through an in­ter­ac­tive plat­form. The Cre­ole words will range from an­i­mals to food, to house­hold items, to oc­cu­pa­tions and other ev­ery­day things. For each re­quest to the short code 7171, cus­tomers will re­ceive a text mes­sage ad­vis­ing the Cre­ole word for which they have to pro­vide the cor­rect English mean­ing.

Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Louise Vic­tor, in com­ment­ing on the con­cept of this pro­mo­tion said, “At Dig­i­cel we be­lieve in con­stantly de­liv­er­ing in­no­va­tive, fun and ed­u­ca­tional pro­mo­tions to our val­ued cus­tomers. Last year we in­tro­duced the Lu­cian Cre­ole Word Game to the mar­ket, the first of its kind, and the re­sponse and re­views were over­whelm­ingly pos­i­tive. By all ac­counts cus­tomers thor­oughly ap­pre­ci­ated the chal­lenge but also the fun and ed­u­ca­tional com­po­nent that ac­com­pa­nied the game. We there­fore wanted to de­liver a sim­i­lar ex­pe­ri­ence but with a new and unique, re­ward­ing ex­pe­ri­ence.

“In the se­lec­tion of prizes we strive to al­ways en­sure that the re­ward res­onates with sym­bolic Saint Lu­cian tra­di­tions and we be­lieve the prizes are very ap­pro­pri­ate. The high­est ranked cus­tomer at the end of the pro­mo­tion on Oc­to­ber 25th will walk away with the grand prize of an amaz­ing Cre­ole Day Tour ex­pe­ri­ence. This in­cludes $1,000 cash, a cooler with drinks and an is­land-wide trip to the dif­fer­ent com­mu­ni­ties host­ing Jounen Kweyol for them­selves and ten of their friends.”

Each text for the Lu­cian Cre­ole Word Game costs only $1. Dig­i­cel also con­grat­u­lates its Sep­tem­ber Text to Win win­ner, Miss Loy­ola Ni­cholas who walked away with $1,000 cash.

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