Dig­i­cel Re­wards First Four Cus­tomers in Su­per­mar­ket Sweep­stake

The Star (St. Lucia) - - LOCAL -

On Sun­day, four lucky Dig­i­cel cus­tomers were im­mensely re­warded with $1,000 worth of gro­ceries each, as part of Dig­i­cel’s Su­per­mar­ket Sweep pro­mo­tion. Massy Stores Gourmet, in Rod­ney Bay was the scene of the highly an­tic­i­pated and ex­cit­ing Dig­i­cel Su­per­mar­ket Sweep. Post­paid cus­tomer Shem Serieux and pre­paid cus­tomers Dor­rette Jack­son, Felix Ford and An­drew Prov­i­dence were the four lucky Dig­i­cel cus­tomers who all walked away with trol­lies stacked with gro­ceries and other es­sen­tials.

Since its grand re­turn, the Dig­i­cel Su­per­mar­ket Sweep also known as Top Up, Pay Up and Shop, has in­creased in pop­u­lar­ity and mo­men­tum among Dig­i­cel cus­tomers and the St. Lu­cian pop­u­lace alike. On Sun­day, the Massy Stores Gourmet shop­pers and cu­ri­ous on­look­ers took in the ex­hil­a­rat­ing ex­pe­ri­ence of the Dig­i­cel Su­per­mar­ket Sweep as win­ners shopped up a storm.

Prior to sweep­ing the su­per­mar­ket shelves, the four lucky win­ners were all af­forded the op­por­tu­nity to add on ad­di­tional time, to the ini­tial one-minute time limit al­lo­cated for shop­ping. This com­menced with an ex­cit­ing ‘Guess the Right Price’ game through which, those who guessed clos­est to the price of the dis­play item gained an ex­tra fif­teen sec­onds per item. Mo­ments later, the ex­cite­ment erupted and filled the air as MC Mas­sana Mor­ri­son queued each par­tic­i­pant with ‘Ready, Set, Shop!’ and cheered them on through­out the du­ra­tion of their su­per­mar­ket sweep along with fam­ily mem­bers and Team Dig­i­cel.

The lone fe­male win­ner, Dor­rette Jack­son spoke ex­cit­edly about how she felt about the op­por­tu­nity “I’m so grate­ful to be here to­day. This will go such a long way; I know it will be some time be­fore I have to face the su­per­mar­ket. I’m also very happy be­cause I was able to do quite a bit of my Christ­mas shop­ping and es­sen­tials for my fam­ily. So again I’m very grate­ful for this op­por­tu­nity.”

Mr. Felix Ford ex­pressed how em­pow­er­ing the op­por­tu­nity was and shared the in­tended use of his win­nings; “These gro­ceries will def­i­nitely serve me well for the next two months un­til Christ­mas but the most ex­cit­ing part about this for me, is it gives me the op­por­tu­nity to help an un­der­priv­i­leged fam­ily, so a por­tion of my gro­ceries will go to­wards as­sist­ing a fam­ily in my com­mu­nity.”

Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive at Dig­i­cel, Louise Vic­tor said “De­liv­er­ing on our prom­ise of the eco­nomic em­pow­er­ment of cus­tomers at Dig­i­cel, we were elated to have en­riched the lives of four cus­tomers in such a mean­ing­ful way. The Dig­i­cel Su­per­mar­ket Sweep pro­mo­tion has proven to be life chang­ing for our cus­tomers and their fam­i­lies, char­ac­ter­ized by the sin­cere grat­i­tude of our win­ners, through their words and of course their broad smiles. As a com­pany, this pro­vides re­as­sur­ance to us that pro­mo­tions of this na­ture, def­i­nitely meet com­pany ob­jec­tives, which is to add value to the lives of our cus­tomers. Af­ter to­day’s ex­pe­ri­ence, we are even more ea­ger to re­ward four more win­ners for the month of Oc­to­ber. Cus­tomers are en­cour­aged to take full ad­van­tage of this fan­tas­tic pro­mo­tion by top­ping up $10 or pay­ing post­paid bills in full by the 23rd of Oc­to­ber.” Dig­i­cel once again con­grat­u­lates all win­ners in its Top Up Pay Up and Shop, Su­per­mar­ket Sweep pro­mo­tion. Left to right: An­drew Prov­i­dence, Dor­rette Jack­son, Shem Serieux were all smiles with Dig­i­cel’s Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive, Louise Vic­tor (mid­dle) as each cus­tomer rolled away with over one thou­sand dol­lars worth of gro­ceries from Massy Stores Gourmet last Sun­day.

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